Saturday, August 31, 2019

Rn vs Bsn

Care approaches and decision-making A compare and contrast of associate-degree level verses baccalaureate-degree level in nursing: Heidi Kruger Grand Canyon University: NRS-430 (NRS-430V-O103) Professional Dynamics Feb, 2013 Abstract As an ever-changing health care system continues to evolve our practice becomes more advanced. The healthcare system requires an expanded knowledge base and training in order to deliver safe, comprehensive care. As in-hospital patient stays shorten and patient care moves to a community setting, a greater number of specialized nurses are needed.Expected to wear new hats, nurses must attain a higher level of education if we are to adequately rise to new challenges and fill the new rolls of our profession. ADN vs BSN: What’s in the alphabet soup Established in the U. S. in 1909, baccalaureate programs provided a comprehensive education for anyone whom desired to become a nurse professional. Generally this education pathway consisted of fives years of formal education, with three years providing a concentration on the nursing practice.Included in this preparation where courses on public health and education. Later, the preparation was expanded to include courses such as evidence-based practice, clinical prevention, improved patient outcomes and other upper lever critical thinking courses. In the mid 1950’s the U. S. encountered a nursing shortage and the demand for nurses became great. Developed by Mildred Montag in 1952, the associate degree in nursing program (ADN) was developed to fill this demand for nurses during the World War II and post World War II era.This program was only two years in length and included a balance of general education and clinical nursing courses. Its purpose was to provide â€Å"technical† nurse. These ADN prepared nurses where to assist and work under the supervision of a professional nurse. (Creasia, 2011) As the years progressed and the nursing shortage resolved, the ADN program remai ned recognized and many prospective nurses chose the two year community college program to its now four year university counterpart as it as more cost effective and granted the same license upon successful completion of the state board exam. Impact on competent patient care Multiple studies indicate that BSN nurses are better prepared to provide health care. As BSN undergo a higher level of education, which include more critical thinking and a deeper understanding of subjects such as rick management. This education is essential in making quick life and death decisions. More over, inpatient stays are becoming shorter with more care being provided in outpatient settings.Less time in an inpatient setting means a decreased amount of time with which to provide effective, competent care and deliver comprehensive, retainable patient education (American Association of Colleges of Nursing, 2000) As more care is delivered in a community setting i. e. patients homes, it decreases the available support that a lower level ADN may need. For example, there may be more PRN drugs. A nurse would need to understand how these drugs work separately and how they interact with each other without the aid of pharmacy immediately on had.As â€Å"technical† nurses, they are trained more to do. If a patient shows signs of heart attach or respiratory distress, an ADN nurse may immediately give emergency medication. In contrast a BSN may ask. Are you ok? What medication have you taken? What are you feeling? What where you doing when this began? All while assessing non-verbal cues in order to determine the appropriate action to take. BSN prepared nurses are trained to think quickly before acting quickly. If fast critical thinking and a deeper knowledge of disease processes are not combined, it may prove deadly.Evidenced based Studies Multiple studies show that a higher level of education reflects in patient care. Research at the University of Pennsylvania revealed at one Magnet Hospi tal that surgical patients had 14 percent lower odds in death and 12 percent lower odds of failure to resituate within a thirty day period compared to there non-Magnet counterparts. A study in 2007 revealed that a 10 percent increase in BSN prepared nurses where associated with 9 fewer deaths for every 1,000 discharged patients (Rosseter, 2012). BSN prepares nurses have a more positive impact on patient outcomes.Achieve a broader scope of practice and are superior caregivers particularly in emergency situations. By taking advantage of a higher level of preparation, it allows a nurse to practice to his / her full potential. Conclusion Nurses continue to pioneer new fields. Taking on new tittles such as Case Manager, Infection Control, Risk Management and Legal Nurse Consultant, the role of Nursing is quickly moving from one of patient care to that of community educator and resource manager. We are expected to wear new hats on a daily basis.For this reason, nurses must attain a higher level of education than was accepted in the past. It becomes ever more apparent that an ADN (Associated Degree in Nursing) program is not sufficient to prepare nurses for these new rolls. Many of these new rolls require a specialized certification. A higher degree of academic achievement is required if we are to adequately keep up with the challenges of a ever changing health care system and meet the demands of an increasingly technologically sophisticated society. References Creasia, J. L & Friberg, E (2011).Conceptual Foundations: The bridge to professional nursing practice. St. Louis Missouri: Elsevier Mosby. Page 25-27. Retrieved from http://pageburstls. elsevier. com/#/books/978-0-323-06869-7 American Association of Colleges of Nursing (2000, October 24). Retrieved February 26, 2012 from http://www. aacn. nche. edu/publications/position/bacc-degree-prep Robert J. Rosseter (2012, October 24). Creating a More High Qualified Nursing Workforce. Retrieved February 25, 2012 from htt p://www. aacn. nche. edu/media-relations/fact-sheets/nursing-workforce

Friday, August 30, 2019

Cypop 5 Task 6

Task 6 Maintaining a good relationship needs a lot of information for it to work, it is essential for the parents to be involved as they are the MOST important person in the child’s life. Without communication and information a small problem can quickly turn into a large problem which will be more difficult to solve. The parents are the ones that know their child the best and also hold the key to all their little ways. We as childminders help the children to develop to their best potential, by involving the parents we can all work together on the same page to give the child the consistency they need to develop.Good communication is a vital part of the relationship between parents, children and childminders; this will make sure that the child and parents know how they are getting on and what has been happening whilst the child is in your setting. This can be maintained by regular meetings to discuss the child’s progress and also any problems that may be occurring. These discussions may reveal changes in the child’s home/social life so will have to be handled sensitively.When the parents have decided to use my service I will give them a copy of my contract and ask them to take it away to read and to sign it. In the first meeting the parents will be given all the information needed to make a decision whether or not to send their child to me. This information could include availability and costing, I will also give a tour of my facilities and an explanation of the activities that I will provide. Routines are important in a child’s life, where possible I will endeavour to work with them. Every child’s needs are different, from nap times to special diets etc.From the first session with the child/parents I will work with them both to find out their needs and have them planned into the days activities. An agreement will be made between myself and the parents to provide what the child needs to develop and anything that the child is or is not allowed, e. g. sweets, TV, toys etc. Where possible the children will be involved in decision making, for example what activities they would like to do, what to eat for lunch etc providing these decisions are practicable and fall within the agreed guidelines.It is important to let the children take part in the day to day running of the setting wherever it is safe to do so, this will give them a sense of responsibility and achievement. Routines change and differ from child to child; a child of 12 months would have a different routine to a child of 5 years. As a child grows I will make sure that the routine is changed to suit the needs of the child. For example they may need a shorter nap time or if they are an older child then make sure their homework is done. Dinner times etc may need to be changed to reflect the changing routines.As a child grows the need for things like nappy changing, 1:1 feeding and nap time decrease and the time for playing and interacting increases. Onc e the child reaches school they may need to have increased relaxation time so that they can adjust to a school routine, and more quiet time so that any homework can be completed. The way in which I will welcome a new child to my setting would be to introduce myself and the others in My household to the child and maybe â€Å"buddy† them up with another child-if possible of a similar age to themselves.The new child will then have someone they can turn to for any help if they do not want to come to me. I will make sure that any special comforters are identified before hand and brought with the child on the first day so that there is something familiar they can be comfortable with. From the outset the child will be involved in some of the decision making, and I will be there if they have any problems or if they just need a cuddle. I could help them settle in by knowing any information that might help, i. . any siblings, pets, favourite family members/toys etc. I could use this in formation to help them in the transition from home to childminder; this may be the first time they have been away from their parents. All the children in my care will be treated equally and with respect, but I will also take into account different cultural differences. The children in my care will be encouraged to learn about other people’s cultures, history and backgrounds, this could include food, religious festivals, music etc.

Thursday, August 29, 2019

“A Scandal in Bohemia” by Sir Arthur Conan Doyle

The short story, â€Å"A Scandal in Bohemia,† is one of the many stories that Sir Arthur Conan Doyle wrote that starred his most famous character, the master sleuth, Sherlock Holmes.Being that it is a detective story, the type of which most of the later detective stories by lesser known writers were modeled after, the story follows the model for the stages of narrative perfectly, almost strictly. First, the narrator, Dr. Watson, gives the exposition. It is assumed, of course, that the reader is already familiar with the other Sherlock Holmes stories, his friendship with Dr. Watson, their previous adventures together, etc.Dr. Watson starts by introducing the character of Irene Adler; he also makes a quick mention of his previous adventures with Holmes, Holmes’ own odd habits and even odder habits, and even of Watson’s marriage that was introduced in a previous Sherlock Holmes story. Next, the conflict is introduced into the story.As with most detective stories, es pecially one with such an established character as Holmes, the conflict starts with the introduction of the new case to be solved.The rising action stage, then, involves the rest of the story that led up to the climax: the explanation of the king, Holmes’ initial investigation of the Adler house, Irene’s marriage to Norton. Most of the action in the story occurs as Holmes and Watson carried out Holmes’ plan: the organized scuffle, Holmes’ entry into the house, all up to his explanation of the whole plan to Dr. Watson. In the next scene, where Holmes invited the King of Bohemia to join them in retrieving the portrait would have then, naturally, been the part that concludes the entire case.This, however, though not exactly a false climax, was intentionally misleading. The discovery and reading of Irene Norton nee Adler’s letter is the actual climax.This part not only gives a conclusion to the King’s case, but also explains why Sherlock Holmes, and even Watson at the beginning of the narrative, gave such an importance to Irene Adler; she was one of the very few people ever to outwit Holmes and the only woman to do so. The falling action occurs right after they read the letter, as they thought about the implications of its contents. Holmes even admired Irene so much that he asked for her portrait as his only reward, even though he knew he could have had any sum of money from the King, had he asked. Another element included in the story is foreshadowing.The introduction that centered around Holmes’ special perception of Irene Adler above all other women made it very obvious that she was a unique character in some way. Also, Watson’s statement that â€Å"So accustomed was I to his invariable success that the very possibility of his failing had ceased to enter into my head† hinted at Holmes’ pending rare failure.

Wednesday, August 28, 2019

GREAT EXPECTATION BY CHARLES DICKENS Essay Example | Topics and Well Written Essays - 2000 words

GREAT EXPECTATION BY CHARLES DICKENS - Essay Example The story is written during Victorian era and provides an emphasis on a sense of social duty, family support relationship and feeling of respect and honor to each other. This is a changing period for Great Britain. This is considered to be the time of dilatation worldwide and becoming strong and powerful country. With the changing of economy and technical development people alter by themselves and transform their way of thinking and perception of world in general and literature particularly (Hughes, 3-5). Victorian literature is directed on a mass reader and focused on high amount of people who are going to read this or that novel. That is why, it may be suggested that Dickens decides reveal on the problems which are relevant for the society and for each humane personally. Moreover, he provides a solution to change the end of the story to a positive one. This might be done for readers to leave a desirable outcome and satisfactory effect from the book. As nineteenth century was not easy time for British citizens Dickens wants to bring a positive note in their lives. The central figure of the novel is Philip Pirrip also called Pip, and Charles Dickens leaves a part of his experience and feelings in this character. He was an orphan, â€Å"a dull, awkward, labouring-boy† (Dickens, 59) who do appreciate his life and considered to be unhappy. His education and growth is the deal of his sister, Mrs. Georgiana Maria Gargery who is â€Å"not a good looking woman† (Dickens, 26), but her character is a hundred times worse than her outlook. She yelps, irritates, trounce her husband and little Pip. This lady has a little devil deep inside in her heart and he is deplorable and wretched. Nevertheless, Pip is acquired kind and sensitive character together with the sincere and pure soul. One day this boy is faced with a chance for bright future in

Tuesday, August 27, 2019

The New Safety Program Research Paper Example | Topics and Well Written Essays - 250 words

The New Safety Program - Research Paper Example In this case, the physically challenged and clumsy people would be omitted as well as the illiterate and those that do not observe instruction with an aim of reducing accidents. In order to get employees to act safely at work, the employees should come up with rules to be observed and closely monitor the activities of the employees. Besides this, they should create a cut-off from the employees’ salaries for insurance in case of such risks at work. To ensure that those who need to wear goggle put them on; the owners should ensure their availability and educate the employees on the need for personal protection and safety (Shady, 2007). Owners should warn employees that in the case of an accident occurrence, should they fail to observe the safety measures, then they stand to bear the consequences and not the employing firm. Shady, K. (2007). An ergonomic look at facility laundry rooms: Kim Shady offers advice on creating a safe and employee-friendly laundry through ergonomics. Nursing Homes by Kim Shady, Focus on

Monday, August 26, 2019

Discuss the potential and actual benefits of boardroom diversity in Essay - 1

Discuss the potential and actual benefits of boardroom diversity in publicly listed companies - Essay Example The people from different countries have variuos technical and social skills that are unique to the individuals that can help in coming up with new ideas that facilitate the growth of the Puplic listed companies. Mallin (2013) stated that having people from different countries benefit the company in the following ways: Public companies with people from diverse cultures enable people from different countries to associate themselves with the company hence reducing the chances for discrimination. The people who work in the companies generate to the growth of the business with their skills hence they are appreciated for the work they do and not about the race or ethnicity they orinate from. There are wide ranges of perspectives on challenges and issues brought about by a multicultural workforce. Spira (2002) stated that individuals from variuos backgrounds incorporate their own exclusive cultural experiences to the tough situations they encounter in their Limited companies and their wider perspective of standpoints tend to allow them to be at a better position to come up with ultimate resolutions. This a benefit to the company as they are able to solve problems that come up during the operations of the company without involving external sources hence saving the costs involved in solving the issues. Martin (2006) stated that companies that employ individuals from diverse backgrounds provide the a wider coverage in the global market place. For instance,when a company is located in different countries,they are able to allocate the employess who are familiar with the citizens in that particular counrty hence enabling the customers to associate with the people that they understand better interms of language and other factors such as culture. Arun and Turner (2009) stated that the ability to speak and write accurately in different languages enables the employees

All these museum pieces of the once-proud native Americans Essay

All these museum pieces of the once-proud native Americans - Essay Example All these museum pieces of the once-proud native Americans It is the equivalent of celebrating something that belonged to a bygone era when these tribes ruled vast areas of America, from the beginning of time to eternity but it was destined to be that way. The museums seem to be an effort by white men to expiate themselves of their sins in dispossessing these people of their ancient lands that had belonged to their ancestors. Once mighty and proud warriors have been reduced to living in reservations as if they have to be segregated on their own land and sometimes eking out a living on marginal land. A case in point would be the native American Indians in California. They had 300,000 people of different tribes when the first Spanish settlers, soldiers and priests first arrived in the area around 1769. In fact, California had the densest pre-Columbian population anywhere that is north of Mexico yet this almost disappeared by the turn of the twentieth century, less than 20,000 were left, an almost unspeakable tragedy caused by disease, wars and exploitation. The rapid population decrease led to the disappearance of around 500 distinct tribes (Margolin, 1993) and along with them their way of life, their songs and dances, customs about courtship, marriage, adolescence and growing old. Also lost were their prescribed burning practices that honors their environment, preventing degradation through siltation, floods and landslides.

Sunday, August 25, 2019

Primary Functions of Human Resource Management Research Paper

Primary Functions of Human Resource Management - Research Paper Example Besides that, this department clarifies and sets forth daily objectives for the firm and is responsible for organizing people in the entire organization and planning for the future objectives and ventures involving all the people in the company (Raymond, 2006). This paper is seeking to give a detailed explanation of how human resource management influences sectors such as equal employment opportunity and affirmative action, planning, recruitment, selection, development, compensation, and benefits. Additionally, it will also resolve to expound on human resource role in safety and health, employee and labor relations. Equal employment opportunity and affirmative action Equal employment opportunity refers to equal job consideration where it is applicable to every citizen and is essential to fair practices of employment. It also conforms to federal and state laws requirement. On the other end, affirmative action is a tool that an organization’s human resource management uses to pr ovide steps that are necessary in ensuring parity and disparity (Gary, 2004). In an organization, the primary function of human resource management is to ensure a fair and full equal employment opportunity and affirmative action for all employees, regardless of factors such as race, genetic information, marital status, sexual orientation, age, color, and religion as well as national origin among others. Factors involved in equal employment opportunity are essential as they facilitate creation of a harmonious working environment where employees feel protected and appreciated. These aspects are congruent factors of mobilization and motivation. These factors are essential since they assist on creating harmony in working places and set forth a platform of opportunities where the qualified and protected classes of people compete fairly for the available position This system provides for an equal opportunity where an organization has a platform where it gives every employee a chance to co ntribute towards building the power of the company by use total dedication via exhausting all the available resources every staff can contribute. In this sector, human resource provides for indiscriminative treatment where all employees feel equal while in the course of executing their daily duties in their respective working places. Just as elaborated in affirmative action, the protected class which includes those individuals protected by the state against employment discrimination such as minorities, people with disabilities, women, and people aged 40 and above years (Hyde, 2004). Under these circumstances, when an employment opportunity arises probably to transfer, resignation, or termination of contract of an employee, the work of the human resource is to declare the vacancy open and set an open competitive procedure in which qualified personnel will fit under the merit system. Human resource agents or affirmative action representatives have the responsibility of helping manager s in hiring through all the set selection process. The presence of both managers and affirmative action representatives is to ensure full consideration to equal opportunities of employment implications regarding the complete hiring process and interview and correct affirmative actions for the agency. The functions of human resource are uncountable. In an organization, it helps managers employ effective and efficient techniques of recruiting in order to obtain a diverse and broad

Saturday, August 24, 2019

National Political Convention Project Research Paper

National Political Convention Project - Research Paper Example The analysis will be the framework for state and urban fusion centres to conduct a study on the threats posed by terrorism activities. In addition, the analysis will help to thwart any attacks that Al Qaeda wishes to coincide with US national biennial political campaigns. It will give recommendations after studying the past attacks by Al Qaeda. In late 1998, Al Qaeda targeted US embassies in both Kenya and Tanzania. It was a successful mission for the group. Then there was the bombing of American consulate in Pakistan. Al Qaida planned to kill 5000 people in Mumbai, but they managed to kill a less number. The worst attack was in September of 2008. It was the biggest terrorism attack in the worlds history. History indicates that Al Qaeda always launch their surges on the day preceding every biennial US election, since 2000 Al Qaeda has a cyclical pattern of conducting attacks on America, six weeks preceding the elections. There was a partially accurate pattern since 2000 to 2008. Experts have provided forewarning about the attacks. The forewarning is accurate and indicates the timings and locations of the attacks. The experts predicted accurately the 9/11 attacks and the failed plot to send bomb parcels to the US. With the attacks, the experts predicted a possibility of the attacks in 2012, to ensure there is an election rigging. There is sufficient evidence to prove the attacks. The terrorists in New York, targeted financial institutions, in the city. Furthermore, there were catastrophic attacks in Washington. Government and military buildings were the main targets. All these attacks happened six days before US national biennial elections. The terrorists were from Yemen. They are a branch of Al Qaeda. In addition to the attacks in American soil, the terrorist bombed New Delhi and Tel Aviv (Riedel, 2010). All these pattern of attacks shows the US is vulnerable to future attacks. The attacks happen during the election

Friday, August 23, 2019

Critical thinking paper Case Study Example | Topics and Well Written Essays - 500 words

Critical thinking paper - Case Study Example This is also aggravated by some situations in which consumers and managed care organizations have less understanding on the role played by APNs. This only implies that aside from its full obligation to patients for remarkable health care, there is also a need for APNs to understand prevailing policies coming from the government and other health care providers such as insurance company. This is to ensure that everything will be properly understood by APNs so as they can explain and elaborate well everything to their patients regarding financial considerations. At the bottom line, this would ensure continuation of a good relationship with the patients. This only implies that APNs must not only focus on providing actual and quality health care, but other substantial information that will substantially influence the standard of their service. Ethical issues are those that conform to standards which are accepted and thus it is consistent with agreed principles of correct moral conduct. Part of the moral considerations among advanced practice nurses (APNs) is to consider care as central to maintaining nurse-patient relationship (Cox and Hill, 119). The established relation between the nurse and patients is a primary way in which the later can participate fully in the care program. APNs are always facing dilemmas when it comes to issues concerning about health care financing. At some point, this has affected the nurse-patient relationship. Considering that APNs have moral obligation and that is to provide quality care, it is undeniably true that they faced ethical dilemmas. However, this can only be understood by giving proper information to patient and his family. Patients and family deserve significant information other than the actual health care service itself. This can be successfully implemented if APNs must also focus on other social concerns especially when it comes to financial considerations. The whole thing must be essentially

Thursday, August 22, 2019

Reduce, Reuse, and Recycle in Indonesian School at a Glance Essay Example for Free

Reduce, Reuse, and Recycle in Indonesian School at a Glance Essay CHAPTER 1 INTRODUCTION A. Abstract We are astronauts—all of us. We ride a spaceship called Earth on its endless journey around the sun. This ship of ours is blessed with life-support systems so ingenious that they are self-renewing, so massive that they can supply the needs of billions. Unfortunately for centuries we have taken them for granted, considering their capacity limitless. At last we have begun to monitor the systems, and the findings are deeply disturbing. Scientists and government officials of entire world countries agree that we are in trouble. Unless we stop abusing our vital life-support systems, they will fail. We must maintain them, or pay the penalty. The penalty is death. Air, water, and land—those are the systems. On land, nature moves full circle. Living things are nourished there, grow old and die, then decompose to enrich the land again. A thin envelope of air surrounds the planet. We use its oxygen, exhaling carbon dioxide, which vegetation absorbs. Plants use the carbon for growth by the marvelous process called photosynthesis, and return oxygen to the atmosphere. Thus natures delicate balance is maintained. Most states today are ill equipped to monitor the thousands of air-pollution sources within their borders and because corrective measures can be tremendously expensive, years may pass before a factory stops spouting black smoke. Virtually every scientist we listened to—and they numbered in the dozens—emphasized that mankind must control population growth. They forecast widespread famine if population soars unchecked. Plagues, too—for in the metropolitan sprawl of the future there will no longer be sparsely settled buffer zones around cities to curb epidemics. What are the priorities? Most ecologists answered something like this: clean up the most threatened areas first. Work to unsnarl the fragmented, overlapping responsibility on national, state, and local levels. Focus research on finding environmental answers—there is so much yet to be learned. Be realistic about immediate goals. At least for now, settle for making a river clean enough to serve its particular purpose. Later, it can be made to be clean enough to drink. Get practical, enforceable pollution laws passed—standardized ones that will apply to both sides of a river, for instance, when it flows between two states. Before using a new chemical, explore for side effects, and when a new product is developed, plan for its ultimate disposal. Work toward recycling; one factorys industrial waste can be another plans raw material, and make each individual aware of the problems—same like his role in solving them. This is the main problem among us who are living over this earth, how to control the production flow of goods and reutilize it well after it has been out of its usefulness period, how we could be innovative and creative in making the best use of our own belongings, unravel our industry wastes by processing it well, recycling it to be more useful good, and the most important that is inuring ourselves with reverting process to the natural resources and lifestyles. B. SMA Negeri 1 Purworejo’s Project From the abstraction given above, we can deduce that the conservation on natural ecology and surroundings is very eminent to keep the environment’s balance safe. It is all above that influences SMA Negeri 1 Purworejo to try developing high-ranking eco-school environment. The school management party has deemed for the better school worthy-life by arranging a pledge educative projects thru finalizing annual plan of eco-school improvement which is based on green living principles. From the middle of 2004, SMA Negeri 1 Purworejo has formulated some strategic programs that are able to give lots of advantages for the school’s citizens’ lives. CHAPTER 2 POINT OF VIEW A. General Decisive Idea of 3R 1. Reduce Reduce is a behavior or an action of the costumers that is able to alleviate the production of wastes, such as the usage of biodegradable bag as the substitute of non-biodegradable plastic bag and maximizing the best use of moor-land. 2. Reuse Reuse is utilizing the waste directly and advancing it without any recycling process. The reuse process can be efficiently applied well not only on the organic wastes recycling only, but also on the nonorganic wastes. The application of reusing process, for example: a. The residual waste of food producing can be advantaged as the food for animal. b. The former tires can be used again and processed to be other unique utensils and various shape of furniture. c. The residual product of furniture constructing process is able to be benefitted as useful handicrafts, such as little bag, sandals, tissue-pot, etc. 3. Recycle Recycle is processing and reusing materials that would otherwise be thrown away. Materials ranging from precious metals to broken glass, from old newspapers to plastic spoons, can be recycled. The recycling process reclaims the original material and uses it in new products. In general, using recycled materials to make new products costs less and requires less energy than using new materials. Recycling can also reduce pollution, either by reducing the demand for high-pollution alternatives or by minimizing the amount of pollution produced during the manufacturing process. It decreases the amount of land needed for trash dumps by reducing the volume of discarded waste. Recycling can be done internally (within a company) or externally (after a product is sold and used). In the paper industry, for example, internal recycling occurs when leftover stock and trimmings are salvaged to help make more new product. Since the recovered material never left the manufacturing plant, the final product is said to contain pre-consumer waste. External recycling occurs when materials used by the customer are returned for processing into new products. Materials ready to be recycled in this manner, such as empty beverage containers, are called postconsumer waste. B. 3R Campaign in SMA Negeri 1 Purworejo 1. The Motive of the Campaign The campaign of 3R’s implementation in SMA Negeri 1 Purworejo has some important motives, such as: a. SMA Negeri 1 Purworejo initially has a personal cogitation to develop a green society in school thru improving the students’ comprehension of 3R campaign. b. The school management wants to make an eco-activity of teaching and learning process in the school by benefiting no longer unused goods at school, like the former papers, second hand books, and materials trace. c. SMA Negeri 1 Purworejo is perking the new projects up to build eco-friendly constructed buildings in a vacant area, because SMA Negeri 1 Purworejo is being on a period of developing school’s building. d. The stakeholders of the school intend to put 3R slogan into action thru arranging the 3R’s Application School Annual Program. e. The citizen of the school has been cognizant that recycling conserves natural resources by reducing the need for new material. Some natural resources are renewable, meaning they can be replaced, and some are not. Paper, corrugated board, and other paper products come f rom renewable timber sources. Trees harvested to make those products can be replaced by growing more trees. Iron and aluminum come from nonrenewable ore deposits. Once a deposit is mined, it cannot be replaced. 2. The Aim of Practicing 3R In the practice of campaigning 3R program, SMA Negeri 1 Purworejo has a lot of aims that would be achieved, viz.: a. Grooming green society students in the school. b. Putting 3R implementation as an eco-educational culture of the school. This would be expected to give a high-standardized appraisal of the surroundings. c. Reducing a lot of second hand belongings and recycling them to be more advantageous goods. d. Keeping the planted-tree areas in eyes, so the school will be a green and eco-friendly place to have a teaching and learning process. 3. The Implementations Year by year, SMA Negeri 1 Purworejo always refurbishes various school programs to flesh the school citizens’ desires out as a part of global innovative society. The programs of which SMA Negeri 1 Purworejo has amended, for example: a. Recycling Contest This was an annual contest who involved entire classroom’s member as the participants. They worked together to make a creative design of former plastics-fabricated thing and put it into a real good. For the further imaginings, the school had brought theme â€Å"Fashionable Clothes† last year. Each class was given a duty to send a model who worn the recycled-plastics clothes and performed it in front of their friends. This year, the school raised interesting theme up to draw the students for participating, that was â€Å"Monumental Building†. It was out of mind that the students were able to construct astonishing varieties, like Eiffel tower, Noah’s ship, the statue of Ganesha, Neuschwanstein Castle, mosque, military tank, etc. b. Wall Magazine Competition This competition was initially held in purpose of amending the students’ creativity in designing reused-trashes. The wall magazine was created from trashy papers, dried tree-branches and leaves, shoddy cardboards, etc. Every class had to create a wide wall magazine which took natural materials as the main substance. This natural wall magazine would be displayed in front of each class of which the wall magazine belonged to. This creative idea got superbly high appreciation from the people outside the school. c. Recycling Plastic As the Main Material Plastic was used in almost every school utensils, but alas plastics are more difficult to recycle than metal, paper, or glass. One arduous problem faced was that the school got some difficulties in recycling plastics by shredding it into flakes and then melting the flakes into pellets. The final decision that had been taken was the school would redraw the plastics on by creating numerous innovative things, such as: the resave-able bags, comfortable sandals, handicrafts, simple garbage cans, seedling pots, etc., which the entire entities were made from plastic waste. d. Reusing the Organic Trashes The organic trashes, such as dried leaves, branches, roots, etc., were benefitted to be organic fertilizer like compos which were processed well by a modern machine. Besides those tree components, another real reusing process could be observed at the stationery that had been used. For example, the teachers uttered simple instructions to the students for doing the homework given by doing it on the no longer useless paper, like old carton, former paper-packing, scrapped paper, etc. C. Result of the 3R Campaign The result of the 3R campaign’s real implementations in SMA Negeri 1 Purworejo gave a lot of benefit for the school’s citizen. The result of campaigning 3R slogan for specifically: 1. The students love planting herbals and houseplants at home and school. Nowadays they are keen on campaigning a grooming green society program thru filling the school’s wall magazine with news and recently info about the conservations on environment, updating the postings in social medias about the real fact of our latest earth’s condition, and inducing the students to conserve school environments by broadening persuasive slogans among the school citizens. 2. The school management – not long ago – has decreed the regulations to give the best treatment to the school environment. It was very useful to realize the school’s project. 3. The school’s citizen is nowadays fond of recycling the school wastes to be expedient goods, especially handicrafts. 4. The school environment is cleaner than before. There are lots of mini-parks in every school corner. They are very worthwhile for the students who are yearning for comfortable self-learning. 5. There are some student movements that have been created who have main duty as prime mover or activator in treating the continuousness of the green school environs. CHAPTER 3 CULMINATION A. Conclusion From the entire explanations above, we can take some conclusions that is to say: 1. Grooming green society in school is very important because it will give lots of advantages to the school’s citizen. 2. Our allegiance in treating the stability of the nature depends on how we show a good attitude in growing the natural environment up. 3. SMA Negeri 1 Purworejo has tried various endeavors in treating the eco-school surroundings by campaigning 3R slogans’ enactments that were applied to the students and entire school’s citizens. 4. The 3R Application Campaign held by SMA Negeri 1 Purworejo has been done effectively and thru the real implementations, it gave natural balance atmosphere in the school. The shool became greener, cooler, and the air was fresher. 5. The 3R Application Campaign in SMA Negeri 1 Purworejo was supported by students’ movements who desired to spread the allurements in flourishing environs’ stability. 6. The crusading movement of 3R slogan applications done by SMA Negeri 1 Purworejo had involved every school students, so it could be precisely concluded that those tangible endeavors were efficacious and thoroughly successful. B. Suggestion For the other parties who have so much desire to take 3R Application Campaign in action like what SMA Negeri 1 Purworejo has applied, it is advisable to them to be exact: 1. Practicing 3R slogan one by one. Don’t directly apply 3R slogan thoroughly if we consider that we don’t be capable to practice it. 2. Seeking for the other parties’ supports, so we could be easier to take a step forward. 3. Learning the fully environmental eruditions by root, so when we are campaigning about 3R Application, we have comprehended and committed to memorize well everything about go-green movement and environs-treating.

Wednesday, August 21, 2019

Watsons Theory of Human Caring Essay Example for Free

Watsons Theory of Human Caring Essay Caring and nursing are deeply interwoven. Caring in the nursing profession can be expressed in many forms such as when a nurse performs a careful assessment, provides education to patients and their families, answers their questions or is just simply provides a therapeutic presence. Jean Watson is a well-known nursing scholar who has developed her own theory on caring and its definition and role in the nursing profession. The Human Caring Theory puts the profession of nursing in a different light and views it as a nontraditional science because it includes human compassion. Watson states when human caring becomes involved in the nursing process, it starts to possess its own phenomena; requiring an explanation of its concepts, meaning and relationships (Watson, 2012). In order to understand how the Theory of Human Caring can be applied to everyday nursing practice; one must study the major concepts behind the theory, what can be learned through applying the theory to practice as well as the how the nursing metaparadigm relates to the theory. Major Concepts of the Theory of Human Caring Watson defines the ideal outcome of nursing care as protection, development and preservation of human dignity. Nurses are able to achieve this goal when the major concepts behind the Theory of Human Caring are utilized and put into practice by nurses. The major concepts of Watson’s Theory are the caring moment, carative factors and the transpersonal relationship (McCance, McKenna, Boore, 1999). A caring moment is stated by Watson to be a heart-centered encounter with another person. A heart-centered encounter is defined as two people with their own phenomenal fields coming together for a human-to-human interaction that is meaningful, genuine, deliberate and honoring to one another. This interaction should expand each other’s world view and spirit and lead to a new self-discovery (Wagner, 2013). Carative  factors are the essential aspects of caring in the nursing profession. Watson has chosen to use the word carative versus curative in order to differentiate nursing f rom medicine. The goal of curative medicine is to cure the patient of illness whereas the objective of the carative aspects of the nursing profession is to help a person achieve and/or maintain their health or die a peaceful and dignified death (Watson, 2007). There are ten carative factors; formation of a humanistic-altruistic value system, instillation of faith-hope, sensitivity to one’s self and to others, development of a helping-trusting, human caring relationship, encouragement and acceptance of the expression of positive and negative feelings, use of a creative problem-solving process, transpersonal teaching-learning, assistance with gratification of human needs, allowance for existential-phenomenological-spiritual forces and protective and/or corrective mental, physical, societal and spiritual involvement (Watson, 2007). Transpersonal Caring is an important component of Watson’s theory. This type of caring occurs when the nurse senses the patient’s personal view of what is happening in their situation and the world around them. This experience allows for the blending of the nurses background and the patient’s experience and frees them both from isolation. Transpersonal Caring is meant to be a spiritual u nification of both patient and nurse that allows them to transcend time, self and the life history of one another (Cohen, 1991). Caring Patient-Nurse Interaction A significant caring moment in my nursing career happened while I was a student working on my Associate’s Degree. I was assigned to a blind elderly male patient named Mr. B, who had just had hernia surgery. The nurse I was working with was very busy and did not have the best bedside manner in my opinion. I went into Mr. B’s room to introduce myself, and I could tell he was very nervous and in a great deal of pain. I obtained all of his vital signs and asked him if he would like me to see if he was due for his pain medication. He said, Yes. I also need my nicotine patch too. I looked in his MAR and found he was able to receive morphine every hour as needed and had his last dose an hour and a half before, and there was not an order for a nicotine patch. I proceeded to get my nurse and ask if I could administer the morphine with her and she said, I just gave him a dose. Look at the  MAR. I pointed out to her that he was able to receive it every hour, and she said, Thats ridiculous. Im not going to be giving him morphine every hour. What was that doctor thinking? I looked at her in disbelief. I felt as if she was saying that taking care of this mans pain was putting a cramp in her day. Next I asked her about ordering a nicotine patch. Her response was, â€Å"I don’t feel that I should bother a doctor for a nicotine patch. If I talk to his doctor, I will mention it.† I informed my teacher, who was apparently aware of this nurses reputation, and was able to get my patient his pain medication and call the doctor to order his nicotine patch. Once he was relaxed enough I started to ask him questions as to how I could make his stay more comfortable. He was blind, so I took his hand and traced his fingers around the buttons on the bed and the TV remote control to get him familiar with their position and function. Then I had him operate them on his own in front of me until he felt he was proficient. His call light was clipped to his shirt, and I taught him how to splint his abdomen if he had to move to prevent pain. Everything he needed such as a urinal, icepack and telephone were all put within his reach. When I asked if there was anything else I could do for him, I noticed he was tearing up. I immediately assumed he was in pain. When I asked what was wrong, he said, â€Å"Oh nothing, sweetheart. I’m just grateful for what you’ve done for me. No one has ever taken that much time to help this old broken man out.† What One Can Learn About Themselves Through Caring Interactions The incident described above became a defining caring moment for me because although my patient probably didn’t know it, just as I had helped him, he had helped me. I learned that my actions, no matter how small I thought they were, can transform someone’s experience. I must admit when I left that room; my eyes weren’t dry either. This was a meaningful, genuine human-to-human interaction where we honored one another. I treated him with the dignity and respect any fellow human being deserved, and he let me be a student. He took the time to answer the questions I had about his condition and made me feel like I was a real nurse making a difference. Enhancing the Caring Moment During my encounter with Mr. B, I felt that I did everything within my power and limited student skillset directly to make him more comfortable and at ease in the hospital setting. However, I could have talked with the nurse in  charge of his care regarding her attitude. I didnt at the time because I felt like I was just a student that no one would listen to, but that was the wrong attitude to take. After I had left I couldnt stop thinking about how he was at the mercy of his nurses mood swings and callous attitude. This is another lesson that I learned. No one benefits if no one speaks out about insensitive patient care. In the future, I will not hesitate to speak up if I feel that a negative attitude is affecting a patient’s experience. Nursing Metaparadigm as it Relates to the Patient Interaction The metaparadigm of nursing establishes nursing as a profession. The major concepts related to the nursing metaparadigm are; person, health, environment and nursing. All four of these concepts are directly related to my encounter with Mr. B. The interaction that we had was person-to-person. One human being trying to understand another human being’s circumstance. We both contributed to a positive, meaningful, learning experience for one another. Making my patient’s health and environment a priority was important to me as well. My ultimate goal was to get him out of the state of pain he was in so he was able to tell me what he needed to make his environment comfortable for his stay at the hospital. It was important for him to tell me what he needed because his sight was impaired and I didn’t want to assume his needs. Another learning opportunity occurred at this point. I had never had the opportunity to work with a patient that was blind before. I took this opportunity to learn what a person with sight impairment needs from those involved with their healthcare. My patient was able to enlighten me on the challenges that a person without sight faces every day. Being put in an unfamiliar environment is most often a stressful and scary experience. Nurses need to take the time to help these patients acclimate to an unfamiliar environment. Watson’s ideal nursing outcome, the preservation of human dignity, was met at the end of the experience through maintaining patient self-determination. Carative Factors Applied to Caring Moment Four of Watson’s carative factors played a role in the caring moment I shared with Mr. B. They are the assistance with gratification of human needs, cultivation of sensitivity to one’s self and others, promotion of interpersonal teaching and development of a helping-trusting-caring relationship. The carative factor of the gratification of human needs is met when the nurse can help meet the patients individual needs (Watson, 2008). Mr. B’s needs were very specific due to the loss of his vision. I was able to make him as comfortable as possible level of worry down by making sure that he knew where everything he needed was and showing him how the bed, call light and remote control function. Mr. B was also very worried because the doctor had not ordered his nicotine patch. Assuring him that I was going to do everything possible to make sure he was prescribed one made him less anxious. The cultivation of sensitivity to one’s self and others occurs through becoming responsive to a patient’s needs and feelings (Watson, 2008). Just as I was genuinely interested in attending to all of Mr. B’s needs, he was genuinely interested in helping me learn as a student. The way we interacted with one another was authentic and fostered a trusting-caring-helping relationship. The genuineness of our encounter also demonstrates the promotion of interpersonal teaching. Our relationship was co-created, and promoted knowledge and growth (Watson, 2008). Conclusion Jean Watson’s Theory of Human Caring provides a solid foundation for any nurse to provide excellent care to their patients. By combining the Watson’s carative factors with the science of medicine, a nurse can attain a more well-rounded perspective of what their patient is experiencing. In turn, the nurse is able to learn from their patient as well as learn more about themselves and what they can achieve through compassionate care. References Cohen, J. (1991). Two portraits of caring. A comparison of the artists, Leninger and Watson. Journal Of Advanced Nursing, 16(8), 899-909. McCance, T., McKenna, H., Boore, J. (1999). Caring: Theoretical perspectives of relevance to nursing. Jornal of Advanced Nursing, 30(6), 1388-1395. Wagner, A. (2013). Core concepts of Jean Watson’s theory of human caring/ caring science. Retrieved from http://watsoncaringscience.org/files/Cohort%206/watsons-theory-of-human-caring-core-concepts-and-evolution-to-caritas-processes-handout.pdf Watson, Jean. (2007). Watsons theory of human caring and subjective living experiences: carative factors/caritas processes as a disciplinary guide to the professional nursing practice. Texto Contexto Enfermagem, Janeiro/marà §o, 129-135. Watson, J. (2008). Nursing: The Philosophy and Science of Caring (rev. ed.), Boulder: University Press of Colorado Watson, J. (2012). Human caring science: A theory of nursing (2nd ed.). Sudbury, MA: Jones Bartlett, LLC.

Tuesday, August 20, 2019

How to Explain Pictures to a Dead Hare: Analysis

How to Explain Pictures to a Dead Hare: Analysis When Joseph Beuys performed his piece, How to Explain Pictures to a Dead Hare (November 26, 1965 at Galerie Schmela in Dà ¼sseldorf, Germany), he presented a new way of thinking about the structure and meaning of art. Unlike traditional artists who practiced in painting, drawing, or sculpture, Beuys practiced a then new media of art called Performance Art. Like the name suggests, performance artists did not make objects to be displayed, instead they displayed themselves by creating live presentations.[1] In his performance, Beuys makes his way around a small room while whispering inaudibly to a hare carcass which he carries in his arms. Throughout the piece Beuys would have the hair burrow while holding its ears up with his teeth, he would lie down in the middle of the floor, and pose himself or the hare in different positions around the space. The audience viewed the three-hour long scene through a window of the gallery. Felt was attached to Beuyss left shoe, and steel to his right. The sound of the steel hitting the floor was the only break in the silence of the piece. Honey and gold leaf covered his head and face. Around the room, pictures hung on the walls and a dead fir tree laid on the ground. When the three hours passed, the audience was allowed into the gallery with Beuys sitting in a chair with the hare on his lap, his back facing them (see Figure 1). Every part of Beuyss performance held meaning, both his actions and the specific items he chose. The honey stood for life and the gold leaf stood for wealth. Together they also created a shaman aura for Beuys which connected him to the spiritual. The hare represented death and mortality. The felt personified spiritual warmth, and the steel stood for hard reason and a conductor for invisible energies. The materials themselves were unorthodox and were used to challenge the conventions of art. With How to Explain Pictures to a Dead Hare, Joseph Beuys revolutionized conceptual art. Conceptual art markedly de-emphasized or entirely eliminated a perceptual encounter with unique objects in favor of an engagement with ideas.[2] Beuys had a need to replace conventional art with a more spiritual and natural form of communication.[3] He created art that was supposed to be felt or intuited by a viewer rather than understood intellectually.[4] The concept of spirituality is the foremost subject of How to Explain Pictures to a Dead Hare. Even though all the afore mentioned items have their own individual meanings, they all contribute to the central demonstration of spiritual importance. An article in Phaidon describes the ending of Beuyss performance as him protectively cradling the deceased hare in a manner  akin to the Madonna in a pietà  .[5] This is a profound comparison. The Madonna in a pietà   is one of the most produced images that we see in the history of art. Before the sixteenth century, the Madonna in a pietà   was seen more than an emoji is seen today. It was the epitome of religion and devotion. In turn, comparing How to Explain Pictures to a Dead Hare to the Madonna in a pietà   alludes to the notion that Beuyss performance is also the picture of religion and devotion. The hare is the most significant aspect of Beuyss piece. It is seen in many other artworks by Beuys. For Beuys the hare was an integral part of the spiritual message. According to him, [The hare] has a strong affinity to women, to birth and to menstruation, and generally to chemical transformation of blood. Thats what the hare demonstrates to us all when he hollows out his form: the movement of incarnation. The hare incarnates himself into the earth, which is what we human beings can only radically achieve with our thinking: he rubs, pushes, and digs himself into Materia (earth); finally penetrates (hare) its laws, and through this work his thinking is sharpened then transformed, and becomes revolutionary. Even a dead animal preserves more powers of intuition than some human beings with their stubborn rationality. Human thinking was capable of achieving so much, but it could also be intellectualized to a deadly degree, and remain dead and express its deadliness in the political and p edagogical fields.[6] This disdain for rational thinking is why Beuys remained silent in his piece. He wanted the audience to come to the conclusion that How to Explain Pictures to a Dead Hare is about the spiritual connection between death and humanity and the invisible energies that guide nature and our lives by themselves. Beuys wanted an unspoken connection between him and the audience, the same connection he alluded to in his performance. He did not want to lay the meaning out in a clear and rational form such as the artists of the high renaissance. This was not a piece that the viewer should ponder and try to decipher with their head, instead it was supposed to be felt with as much natural instinct as a hare would use when burrowing and creating a home. WORD COUNT: 835 Figure 1. Joseph Beuys in his final stance of his performance, How to Explain Pictures to a Dead Hare. He is seen here sitting in his chair with the dead hare cradled in his arms. (November 26, 1965 in Schmela Gallery, Dà ¼sseldorf, Germany) Beuys during his Action How to Explain Pictures to a Dead Hare (Wie man dem toten Hasen die Bilder erklà ¤rt), November 26, 1965. Schmela Gallery, Dà ¼sseldorf, Germany. Accessed March 13, 2017. http://www.phaidon.com/agenda/art/articles/2014/march/03/why-joseph-beuys-and-his-dead-hare-live-on/. Garberich 6 Bibliography Beuys during his Action How to Explain Pictures to a Dead Hare (Wie man dem toten Hasen die Bilder erklà ¤rt), November 26, 1965. Schmela Gallery, Dà ¼sseldorf, Germany. Accessed March 13, 2017. http://www.phaidon.com/agenda/art/articles/2014/march/03/why-joseph-beuys-and-his-dead-hare-live-on/. David Craven. Conceptual art, Grove Art Online. Oxford Art Online. Oxford University Press. Accessed March 13, 2017. http://www.oxfordartonline.com/subscriber/article/grove/art/T018962. Davies, Penelope J.E., Walter B. Denny, Frima F. Hofritcher, Joseph F. Jacobs, Ann S. Roberts, and David L. Simon. Jansons History of Art. 8th ed. Vol. 2. Pearson, 2015. Roselee Goldberg and Margaret Barlow, Performance art, Grove Art Online. Oxford Art Online. Oxford University Press. Accessed March 13, 2017. http://www.oxfordartonline.com/subscriber/article/grove/art/T066355. Why Joseph Beuys and his Dead Hare Live On, Phaidon. Accessed March 13, 2017. http://www.phaidon.com/agenda/art/articles/2014/march/03/why-joseph-beuys-and-his-dead-hare-live-on/. [1] Roselee Goldberg and Margaret Barlow, Performance art, Grove Art Online. Oxford Art Online. Oxford University Press, accessed March 13, 2017, http://www.oxfordartonline.com/subscriber/article/grove/art/T066355. [2] David Craven. Conceptual art, Grove Art Online. Oxford Art Online. Oxford University Press, accessed March 13, 2017, http://www.oxfordartonline.com/subscriber/article/grove/art/T018962. [3] Davies, Penelope J.E., et al. Jansons History of Art. 8th ed. Vol. 2. Pearson, 2015. [4] Davies, Penelope J.E., et al. Jansons History of Art. 8th ed. Vol. 2. Pearson, 2015. [5] Why Joseph Beuys and his Dead Hare Live On, Phaidon. Accessed March 13, 2017, http://www.phaidon.com/agenda/art/articles/2014/march/03/why-joseph-beuys-and-his-dead-hare-live-on/. [6] Why Joseph Beuys and his Dead Hare Live On, Phaidon. Accessed March 13, 2017, http://www.phaidon.com/agenda/art/articles/2014/march/03/why-joseph-beuys-and-his-dead-hare-live-on/.

Analysis of the Coca Cola Company Essay -- Businesses Coca Cola Market

Analysis of the Coca Cola Company History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola out of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M. Robinson. Robinson suggested "Coca-Cola" as a name for Pemberton's drink. The two men took an old oilcloth sing and hung it in the window saying "Drink Coca-Cola". They averaged nine glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew Coke was going to be something big. He then had complete control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed "Coca-Cola Company" in Georgia. Candler was a master at marketing. He handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, outdoor posters, serving trays and fountain urns. Candler marketing stragety worked Coke was available everywhere. The sales took off. People started calling Coca-Cola "Coke" They urged the customers to call it by its full name, but "Coke" just stuck. "In 1894, the company opened its first syrup manufacturi ng plant outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years after the Coca-Cola Company's incorporation Candler announced in the annual report: "Coca-Cola in the now drunk in every state and territory in the United States" (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed ... ...ola's target areas are grocery stores, recreational areas, shops, malls and sporting events. The mass of distribution to cus Bibliography Bibliography Associated Press. "Coca-Cola Recalls More Tainted Drinks." Boston Globe [CD-ROM], 3 July 1999, National/Foreign Section, p. A4. Available: BOSTON GLOBE File: 631. Coca-Cola Enterprises, Inc. "Facts 1999." Atlanta: Coca-Cola Enterprises, Inc., 1999. "Coca-Cola's Global Dominance." https://www.wiley.com:8082/schermerhorn/ oc/page01.htm (13 Oct. 1999). "Coke Insider." Investors Business Daily. Mahoney, Ed. Distribution Manager for Coca-Cola Enterprises. Group Interview. 4 November 1999. Pendergrast, Mark. For God, Country, and Coca-Cola. New York, N.Y.: Charles Scribner's Son Publishing Co., 1993. The Coca-Cola Company. "Facts, Figures, and Features." Atlanta: The Coca-Cola Company, 1996. "The Coca-Cola Company Overview." Hoover's Company Profiles. wysiwyg:// bodyframe.14/http://ehostweb14.epnet.com/fulltext.asp (23 Sept. 1999). "The Coca-Cola Company." Profiles. http://www.coca-colacompany.com/ world/world.html (10 Nov. 1999). The Coca-Cola Company. "The Chronicle of Coca- Cola: Since 1886." Atlanta: The Coca-Cola Company, 1950.

Monday, August 19, 2019

Conflict Resolution :: essays research papers

The city of Bedford Falls has two men who share similar duties and whose conflicts have caused a great deal of inefficiencies and stress among the other city workers. On a number of occasions, the Director of Municipal Services has been present in situations where a conflict has occurred between Mr. Kelly and Mr. Booker. He waits them out, then when both gentlemen leave with no resolution to their differences, the Director calls upon other city employees who witnessed the conflict and asks what they feel was actually going on. The city employees will comment on being concerned about Mr. Kelly's attitude toward the employees and Mr. Booker, about Mr. Booker's attitude toward Mr. Kelly's short-comings, and how often city workers are caught in the middle of the conflicts that occur between these two. After the Director hears out the workers, no changes have yet to be noted. Mr. Kelly was hired as a laborer approximately 10 years ago. The town hired him after he left a similar job in another location. After five years, due to a rearrangement in the management structure and the departure of several upper management personnel, he was promoted to the position of Assistant Superintendent of Public Works. He worked immediately under the Superintendent of Public Works and was responsible for assisting his supervisor in various duties, overseeing work crews, and filling in for the Superintendent in his absence. Mr. Kelly held the position of Assistant Superintendent of Public Works for 2 years and basically served as an errand boy for the Superintendent. At this time, another restructure took place and several more upper management personnel were let go. Mr. Kelly was then made Director of Public Works, which basically is the same job he already had but with a bit more responsibility. He was now responsible for assignment of work crews and personnel (approx. 40 -50 employees) as needed to conduct Conflict Resolution 3 necessary town business such as: purchasing, sanitation, water & sewer maintenance, and the like. He works directly under the Director of Municipal Services, which is basically a desk job/paper pushing version of the Superintendent of Public Works. Mr. Kelly has held this position for the last 3 years and has managed to keep his job, although not due to any efficiency of action or management skills. It is suspected he has done that with the assistance of the Director of Municipal Services, who is a personal friend to Mr.

Sunday, August 18, 2019

Nature Imagery in Tennysons In Memoriam and Arnolds To Marguerite--Continued and Dover Beach :: Comparison Compare Conatrast Essays

Nature Imagery in Tennyson's In Memoriam and Arnold's To Marguerite--Continued and Dover Beach Two poets who used an abundance of nature imagery in the Victorian period were Alfred, Lord Tennyson and Matthew Arnold. In Tennyson's In Memoriam, he utilizes many different aspects of nature as metaphors to describe his emotions after the death of a close friend. Arnold's poetry uses different types of water as metaphors in To Marguerite--Continued and Dover Beach. In the beginning of Tennyson's poem, he describes an old yew tree. The tree, to him, is dead and at this early point of his grief he cannot find any life in the nature surrounding him. The old yew "which grapsest at the stones/ That name the underlying dead,/ Thy fibers net the dreamless head,/ Thy roots are wrapped about the bones" (2.1-4). Therefore he sees the tree as an extension of the graves it grew on. The roots are entangled around the dead bones and are as dead as the skull of the person, unable to dream ever again. The world around the tree and grave will begin again to bloom, but Tennyson feels the tree will not change and keep its gloomy appearance throughout the year. He is "sick for thy stubborn hardihood" (2.14) and seems to wish to be like the tree. For if he were also dead, he would not have to feel the pain he is experiencing. He likens his poetry to nature also. He uses "words, like weeds..." (5.9) to envelope himself from the pain. His poem is "this poor flower of poesy" (8.18) but he writes it anyway since it once pleased his dead friend. "I go to plant it on his tomb./ That if it can it there may bloom,/ Or dying, there at least may die" (8.22-24). At this point he is considering the possibility of life continuing, at least through his poetry. Yet he does not seem to care about this possibility strongly. If there is no life within his poetry, then he feels its proper place is dead with his friend. Further into the poem, the immediate frenzy of grief has subsided, and he reflects upon his grief more calmly. "Calm is the morn without a sound,/ Calm as to suit a calmer grief, And only through the faded leaf/ The chestnut pattering to the ground" (11.1-4). His natural surroundings are quiet, which he feels are suited to this stage in his grief.

Saturday, August 17, 2019

Fyne Piece of Marketing Case Study

CASE STUDY 1. 1 A ‘FYNE’ PIECE OF MARKETING As the strode purposefully into the board room to make his presentation to the firm’s monthly director’s meeting, Fred Fahr, General Manager of Fyna Foods Ltd, felt just great. His confidence was that of someone who knows he has faced a problem and come up with the right answers. ‘Ladies and gentlemen,’ he began, ‘as you are aware, two months ago we were given the opportunity to supply the Beefies Hamburger Chain with their new Supa-Long French fries.At the time, we all agreed this was great potential business for Fyna Foods, but that it also posed a major problem for us – what to do with the excess potato left over after we supply Beefies with the extra-length fries. Unfortunately, we still haven’t been able to come up with a perfectly square potato! To dump this excess material would mean almost certainly making a loss on the Supa-Long Fires business. I am very pleased to be able to report to you today; however, that my team has come up with what we feel is a pretty fine solution. Fred deliberately paused as he sensed the increased air of anticipation around the table. Even old Thomas Fynaski, the firm’s octogenarian founder, seemed to rouse himself from his doze. ‘We found the answer by combining the excess potato material with other vegetables to create a breakfast burger,’ Fred went on. ‘I have to say the lab boys have done a really good job and created a product that Fyna Foods can be proud of. My family doesn’t usually eat hot breakfasts, but we all tried some the other morning and agreed they were really quite nice.Once we had the product developed I gave it to our marketing people and they’ve decided to call it â€Å"Bubble and Squeak† – it’s what we used to call leftovers back in the 1960s. I am sure we all remember when we were kids,’ he joked, ‘how good leftovers used to tas te the next morning. We’ve decided to advertise it as â€Å"The delicious breakfast alternative to bacon and eggs†. ’ ‘What about the factor? ’ one of the director asked. ‘This product doesn’t look like anything we produce at moment. ‘Well, you know how our Production Department’s managers are,’ replied Fred. ‘If the factory had its way, we’d never produce anything that wasn’t quick and cheap to run through the machines. Anyway, we have agreed to pack the new line in boxes of 24 burgers, which nicely fits our packaging machinery. The factory were pleased with that. ’ ‘How do the numbers stack up, Fred? ’ asked Daphne Green, the Finance Director. ‘Pretty good, actually,’ Fred replied as he flicked up a chart. See, we start with the excess potato tonnage from the Supa-Long contract. That’s equivalent to sales about 400,000 packs of Bubble and Squeak in the fir st year. We think the Supa-Long contract is going to grow at about 10 percent per annum, so we also need to budget to increase Bubble and Squeak’s sales by that amount each year. We do have a bit of problem with price, which I’m still working on. The Sales Department is concerned it won’t be able to move these volumes of product at the price the accountants have given us.I’m not too worried about that, though, because the product development people, in their normal way, have produced a super premium quality product in the test kitchen – a bit too good, really, for the market we’re aiming at. I’m confident that we can play around with some of the ingredients and quantities and get the product costs down to a level that Sales can live with. ‘We’ve got a few rough edges to smooth off,’ concluded Fred. ‘But, overall I think we’ve come up with an excellent solution that lets us take on the Supa-Long contrac t and gives us a great new product for Fyna Foods. There was a general murmur of approval around the table. As it subsided, however, Fred noticed that Bill Wyse, the recently retired Marketing Director of a large transnational food business had his hand raised waiting to catch the chairman’s eye. As silence returned to the room he spoke for the first time during the meeting. ‘Well, Fred,’ he said quietly. ‘You’ve obviously put a lot of work into this. I can tell you feel you’ve done a great job. But in my humble opinion, you don’t seem to appreciate what marketing is all about. ’ Questions 1.Collect three descriptions of marketing, one from a text, one from a marketing practitioner, and one form someone who does not work in the marketing fied. Which perception seems the closes to Fyna Foods team’s activities on the Bubble and Squeak project? Justify your choice. 2. From the perspective of Bill Wyse, what differences are th ere between the production stage, the selling stage and the marketing stage of marketing management evolution? 3. In what areas might a food manufacturing company such as Fyna Foods be subject to societal criticisms?

Friday, August 16, 2019

A separate peace movie Essay

A Separate Peace is one of John Knowles’ most acclaimed works and is based on Knowles’ stay at Phillip Exeter Academy in the early-to-mid 1940’s. It is set in a New England boarding school for boys known as Devon, and begins in 1958 but quickly flashes back to the years 1942 and 1943. In these years at the peak of World War II we follow through the eyes and mind of first-person narrator and protagonist Gene Forrester, as he copes internally with jealousy and hate, and externally with the oncoming draft. As is the fate of many great novels it quickly hit the big screen, and in 1972 a film version of A Separate Peace made its first debut, directed by Larry Peerce, and starring Parker Stevensen as ‘Gene’ and John Heyl as ‘Finny’. Though the movie conveyed the theme – Gene a misled and surreptitiously violent student at Devon makes peace with himself and the world – many symbolic elements, important aspects, and minor details a re lost in the transition from novel to film. The first noted difference between the movie and book is that an the novel, before the flashback while Gene is revisiting Devon he remarks that he wants to visit two places: â€Å"I reached a marble foyer, and stopped at the foot of a long white marble flight of stairs.† And: â€Å"There were several trees bleakly reaching into the fog. Any one of them might be the one I was looking for.† Strangely in the movie Gene only visits the tree, we can infer that the stair scene is omitted because it might give away the ending too soon. For instance seeing a tree doesn’t necessarily hint at the further content, while seeing stairs and a tree may result in someone making the connection of falling down which, would ultimately give away the story’s climax and ending. This is a fairly important scene and gets the reader interested through foreshadowing early on in the story but was left out of the film. As both the novel and movie progress many minor variations are noted, an example of such a trivial difference between the novel and film is that in the movie, Brinker is part of the summer session. This is most likely done to introduce major characters early on, and make it easier for viewers to keep track of key people and less confusing than having them introduced halfway through the movie. Then as the movie continues series of notably different events take place between Finny’s triumph over A. Hopkins Parker  and Finny and Gene’s return from their escapade to the Beach. Three of the most prominent changes in this segment are that Parkers swim record is replaced with a pole-vaulting record; Gene doesn’t need to be persuaded nearly as much to go to the beach, and much more detail is put into the beach/boardwalk scene in the movie than the book. A. Hopkins Parkers’ record is changed from swimming to pole-vaulting, which is most likely changed to save tim e and increase the action and interest level of the scene; pole-vaulting is much more exciting and captivating for the audience than swimming. The viewers can also see that the record has been beaten instead of having to take Gene’s word from a stopwatch. Next in the movie Gene instantly agrees to accompany Finny to the beach, while in the novel Gene inwardly contemplates the consequences before answering:†The beach was hours away by bicycle, forbidden, completely out of all bounds. Going there risked expulsion, destroyed the studying I was doing for an important test the next morning, blasted the reasonable amount of order I wanted to keep in my life, and it also involved the kind of long labored bicycle ride I hated. ‘All right,’ I said.†This gives us a sense of how persuasive a person Finny is; Gene gives excuse upon excuse and yet ends up giving in to Finny, in the movie Finny’s personality cannot be displayed nearly as prominently because of the fact that Gene doesn’t narrate during in the film, and therefore it is nearly impossible to include the amount of detail in the film as the book. Finally the beach scene unlike most of the movie has a lot of seemingly unneeded time put into it, and is perhaps the only scene that has more detail than its counterpart in the novel. The amount of time spent on this scene when compared to the amount of information left out of the movie is significant, and was perhaps made this way to make up for symbolism left out in the film. The lack of symbolism in most of the movie results in a tremendous loss of sensory details for the viewer and can result in a lesser understanding of the story. For example in chapter six Knowles entrances us in a symbolic representation of two rivers: the Devon and the Naguamsett. The Devon clean and pure directly relates to the boys life at school – secluded, peaceful, tranquil – while the harsh Naguamsett is ruthless and unsympathetic â€Å"It was ugly, saline, fringed with marsh mud and seaweed.† These represent the  dangers of life outside of Devon and the draft which is seen to the boys as â€Å"governed by unimaginable factors like the Gulf Stream, the Polar Ice Cap, and the Moon. This depth and complexity cannot be shown embodied in the movie because of the lack of first person narration. Yet another lack of significant imagery between movie and book is when Gene visits Leper after leaving the army, and is told of the madness that overcame him, Knowles creates a scene that directly reflects Leper’s insanity:†The crust beneath us continued to crack and as we reached the border of the field the frigid trees also were cracking with the cold. The two sharp groups of noises sounded to my ears like rifles being fired in the distance.†This is a much more visual showing then the movie in which Leper is pushed down, and rolls into a fetal position. In conclusion the movie is a good idea but is poorly executed, and unfortunately lacks the novel’s symbolism, many key features, and minor but helpful details. The movie inadequately portrays of the novel and would be difficult to interpret without first reading the book. That said it is not especially bad if one has read the novel prior to viewing the movie and they compliment each other well. A Separate Peace. Dir. Larry Peerce. Perf. Parker Stevenson and John Heyl. VHS. Paramount Pictures, 1972. Knowles, John. A Separate Peace. Secker and Warburg, 1959

Thursday, August 15, 2019

Davidoff Cool Water Marketing Assignment

1.1 Current ProductDavidoff Cool Water 100ml is iconic silver and blue bottle with the soft figure of a feminine body and it flawlessly seizes the essence of natural beauty and the freshness of Cool Water, which is very suitable for the sensual woman. This exhilarating cologne perfectly combines the moist fragrances of citrus, pineapple and blackcurrant with the refreshing odor of ocean air. The benefits of the perfume is it can last for the whole day when applied on the skin during the morning and it is free from chemicals so the perfume can be worn securely. It is also very suitable to wear the fragrance to the office for a sensation of self-confidence or for cheerful enjoyment during stress-free weekends at home. When buyers purchase the product online, some websites offer free shipping’s and discount if consumers buy from their online shop.If purchasers buy at the retail shops, they usually receive some free perfume samples of other kinds of Davidoff cologne. Davidoff†™s company is now producing not only perfumes but also body lotions; deodorants, body sprays, shower gels and they also introduce perfumes not just for women but also for men. Women usually use the product because this Davidoff Cool Water 100ml is specially formulated for women only so most  female buyers usually buy this product to satisfy their needs. Buyers usually do research before obtaining this product by looking up on the internet or get reviews from people who have used this product previously, they would spend quite a long time looking for the product.There are two substitutes products, Davidoff sensual essence and sea rose Cool Water which is also for women, they would accept the product since most of the elements used in the fragrances are not much different. The first aroma was launched in 1984, the brand has become one of the most widespread perfume brands and it has been a worldwide bestseller for over 20 years. Cool Water is different from others because wearers usually explain that these faience’s make them feel like they have just marched out of an exhilarating bath or aroused from a long swim in the ocean. Cool Water derives in a rectangular semi metallic blue tall box and for label Davidoff is above the scent title: Cool Water.1.2 Current PricingDavidoff Cool Water is in a competitive market situation and the product is also a value determiner because many customers and retailers offer a wide variety of prices. Suppliers distinguish their proposals because there are many online shops proposing at different prices and many retail shops selling at extraordinary amounts to gain consumers attention. When consumers buy more or less of a Davidoff Cool Water, if the price increases then the quantity decreases a large number and vice versa. A rise or fall in price will not drastically affect the increase in price of demand and then the quantity reduces down slightly and vice versa.Business costs play a very vital role in defining the pri ce because they have to validate that they are making sure that they are giving the consumer the best price for them to be able to cover their production cost and make some profit out of it, so that they would be able to produce more products without facing any problems like shortage of money to manufacture more perfumes or other products. The current price is usually about the same as the competitors by setting the price not lower or higher than their opponents offer price so that the consumers would see the less difference in price and purchase from the shop that they would like it buy from. Some consumers purchase the product based on the pricing and some based on the product image, features and quality.The behaviors of consumers are based on many different purposes such as individual, emotional, communal and situational and when they purchase more often they become loyal customers. Most of the female consumers do not really care about the price of the product but what they mainl y focus on is the luxury brand that will offer more individuality, rank and hedonic value than non-luxury trademarks so those types of buyers are willing to pay at any amount to get the product that they want. On the other hand, there are some people who will only buy the creation if the product has high quality, unique features and presentable image because those types of consumers believe that the price that they pay should be worth giving for it.1.3 Current DistributionShoppers cannot purchase the produce straightforwardly from the industry that create it because on their official website they do not sell products but they only distribute their products to stores located in many different countries and cities which allows the buyers to have more chances of buying their product from stores near their places. In Singapore, Consumers can purchase this produce at Isetan, Tang plaza, Metro Paragon and Takashimaya shopping malls that are all located at Orchard Road. Isetan has many bra nches in Singapore but only Isetan Orchard sell Davidoff Cool Water.Isetan is located at 435 Orchard Road, Wisma Atria, and Singapore 238877. Customers can travel there by bus, train or car since it is situated in the center of the city, buyers can go there conveniently. The shopping mall is one of the most popular in the city-state because of its massive varieties, reasonable prices and good services. Within Wisma Atria, the store carries many types of popular brands like Calvin Klein, , Polo, BVLGARI,DKNY and many more which attracts the customers to visit their mall.Tang plaza is also located at Orchard road, which is not very far away from Isetan; just about 3 minutes drive from Isetan. Tang is famous not just because of their wide array of shopping objects for home but their innovative window displays. It also has many different types of stylish goods and services. The department store also provides a huge number of apparels for both men and women. Tangs plaza is very appropria te for everyone in the household and with the extensive operating hours until 11pm on Fridays and Saturday, where  all consumers can shop for longer hours. Characteristics of product that influence its distribution include distributors, wholesaler, jobbers and brokers. The main reason is for all socials to defend their own best benefits in the channel.The main factor when it comes to impelling its distribution is the way the product is gained by shoppers. For instance, perfume buyers usually want to try and know the odor of fragrance first before purchasing them, which means distribution is going to have to involve perfume testers for them to analyze it before buying the product. Many products are best retailed with the help of a live demo, so the distribution strategy will have to include some ways of conducting these demonstrations.1.4 Current PromotionTakashimaya is having a promotion for this August for National Day, which includes the store that sells Davidoff Cool Water. It is 20% off for any purchase of any items in the store so, which is a great bargain for all the shoppers in the country. Another recent promotions is the website www.singaporebestsite.com is having a series promotion which worth S$98 but they offer S$49 only if the product is redeem between August and September 2013. The product must purchase online in between the redemption period and send their product at via registered mail after a few weeks by giving them a call or dropping an email. These promotions advertisement are all over the Internet and also in some of the newspapers and magazine where people can easily find out about their special offers.Both promotions are sending the same message to consumers by letting them know that they are offering the best price for them and the difference between these two promotions would be that the consumers have to travel to Takashimaya to buy the product while the other one offers home delivery without having the buyers to travel to their pla ce. However, both promotions are both advertising through newspapers and magazine based on the massive audience coverage and high production quality. They also advertise by digital marketing because it is directed to a particular target market and also clear positioning. The current theme of the promotion is to make sure that their product fits in with a lifestyle and showing the consumers that whether it constructs an atmosphere or aura around the produce such as attraction, affection or  tranquility and that their product is for everyone all over the world.The business is trying to get as much as attention from the consumers so that they would buy more of their product in the future when there is no promotion period. By also giving them a piece of mind about how good their product is compare with other goods at a lower price. The sales are mainly for women because women tend to get attach with the product they like more than men. There are push and pull strategies in the busines s world, the push method is to go after the negotiators who push the regulars by offering bonuses and the pull approach is to emphasize communication on end consumer so they demand the product from the intermediary. 2.1 Definition of the brand positioningPositioning owns a part of consumer’s awareness and it is not what you organize to the product, it is what you perform to the mind of the viewpoint. Brand positioning is to position a product/service in the minds of shoppers compare to their challengers. It is one of the most significant steps any business can take on the road to the accomplishment. For small businesses, their motivation for the effort itself is usually little because they would rather be managing to the hundreds of other duties asking for their attention. It also brings to light the capability of the goods or services by showing the alternative paths and also reveal new opportunities.Brand positioning distinctly defines the crucial things such as regulating originality by making sure the product is more unique than other products, determining the unique position in the indicated market, classifying competitors because strong and fierce competitors have esteemed power and defining the necessary financial plan to enter the market because it is favorably suggested to pair up with a brand professional or graphic designer who truly comprehends labeling.2.2 Brand positioning in relation to the brand/productCapabilities of the brand are that the brand is very different from others based on the smell, price, packaging and labeling. It is very well performs by helping the users to last the scent for whole long day, the quality of the fragrance is very high because it was first introduced in the year 1988,  which is almost 25 years since it was released so it already gained consumers attentions since then so the performance standards of this product is high. The customers like the product due to the fact that it gives you the feeling of cool w ater when they apply on their skin, which helps them to be free from stress and for relaxation. Davidoff products are one of the top brands in the world so when people uses this product they feel proud and have more confident in the crowd so the customers purchase this product to stand out in the crowd. Customers want them to be seen as people who are rich enough to spend their money to buy the branded products and give others a message that they are rich.3.1 Geographic SegmentationSingapore has a climate, which is categorized by constant temperature and pressure of high humidity and plentiful rainfall. In single month rain is experienced but there is no wet or dry season and the weather is always sunny. Due to the hot climate, people residing in Singapore need perfume that will help them cool down and also refresh them and Davidoff Cool Water can help them by giving them a good start by applying it on the skin in the morning when they go out. Singapore’s population was appro ximately around 5,312.4 thousands in 2012 where there are more female residents than men. It is an obvious statement that women go shopping than men so which means the product is suitable for people living in this country. Singapore is also considered as one of the most developing countries in Asia, so most of the people inhabiting in this country can easily afford to buy a bottle of perfume at a reasonable price.3.2 Demographic SegmentationIn the year 2012, The percentage of working adults in Singapore are 50%, which means those people can make more income then teenagers and senior citizens and when it comes to Literacy and education, the percentage of university graduates is 45.9% in 2011 and the total employment in December 2012 is 3,357.6 thousands. Each and every working adults are almost earning average household yearly income of approximately about S$9,618, which is a  huge amount of income compared with people working in other countries like Myanmar, Thailand and Cambodia and so on.People working in Singapore are very serious and particular about their work so they are very keen to earn money and that is why their country is developing more and more. In Singapore, not just Singaporeans reside in this country but also other ethnic groups also reside in the country such a Chinese, Malays, Indians are others including people from western countries like America, Russia, Switzerland and many more but the majority are the Chinese people so with the amount of money that working adults earned each year they can buy Davidoff Cool Water undoubtedly.3.3 Psychographic SegmentationThe routine, daily behaviors, relevance and ideas on various matters create the characteristic of each group. Lifestyle of people in Singapore are mostly stressed out depending on what age they are. For example, teenagers are worried about with their schoolwork while working adults are strained about their job and the senior citizens are agitated with the living cost in Singapore. In or der for them to cool down and refresh their min Davidoff Cool Water would be very suitable for them.There are altogether 10 segments in Ryan Morgan Values Segment. Basic Needs, Real Conservatism, Traditional Family Life, Conventional Family Life, Young Optimism and Socially Aware represents customers’ price opportunities, desirability to origination and perceived permissiveness. VALS classification states that trendsetters have high assets and high invention while survivors have low supplies and invention. The primary motivations include Ideals such as intellectuals and supporters, Achievement such as highfliers and seekers and Self-Expression such as experiencers and creators.3.4 Behavioral SegmentationBased on newspapers and magazine, people living in Singapore could afford to spend enough amount of money to purchase one or even more bottles of Davidoff Cool Water with their income. The benefits that customers usually expect are the odor of the smell, quality, brand and pri ce of the product.Majority of the woman prefers the good smell of the perfume so that they could feel confident in the crowd after wearing it. When it comes to loyalty people in Singapore are believers they are mostly family and community oriented people who also makes them loyal to their brand so after they started using the fragrance and if they like it, they become loyal to the product. People residing in Singapore not just in the country but also for everyone, price is very sensitive to them, they will search for the stores that offer the lowest price of the product that they would like to purchase so they usually buy products during the period of promotions and sales.

Wednesday, August 14, 2019

One piece of technology I can’t live without Essay

In today’s modern day and age, we are accompanied daily by little electronic gadgets. They provide us with entertainment, or as a means of communication with the rest of the world. I own a Samsung Galaxy S4, and I know that if I were to lose or not have it one day, I would go ballistic! My phone keeps me in touch with everyone around me, not only that but, it stores a lot of my personal events and pictures, and not to mention the amount of money I paid for this expensive trinket was ridiculous! To begin I am a very busy woman with a very busy schedule. I am a full time mother and student throughout the whole week, and I work at a salon on the weekends. My job consists of scheduling appointments, confirming appointments, and providing my clients with phone consultations. If I were to be phoneless, my appointments would be a disaster. Also, I receive a lot of phone calls all day from my family regarding my son. In addition, I could receive an important phone call from my doctor or health services center regarding my checkups or lab work. Not to mention, I couldn’t imagine going through an emergency and not being able to reach anyone! Next my phone has internet service, so I use it to navigate with various applications like GPS, look up phone numbers and businesses most of all I use it to check my email. I would literally be lost without it. For example, communication today is mostly done thru emails, conversation between teachers and students, important information you need to know about your major. You also can get great deals on coupons in your email which I love. There are many things you can receive in your inbox this is why I cannot live without my phone checking my email every day is very important to me. Finally phones nowadays have video cameras/cameras installed in them along with additional storage devices, planners and calendars. For instance, my phone is loaded with personal and professional pictures and videos from many years ago; they have a lot of sentimental value for me. If I were to lose them I would be devastated, I would have no way of recovering them. Also, my calendars and planners are packed with important personal dates and professional appointments, those planners are the success to my structured working days filled with appointments. The contents inside the phone are very personal and private. It consists of diary entries and personal journals about my life. In summary these are reason I cannot live without my cell phone.