European Business Environment Essay Example for Free

European Business Environment Essay Introduction This paper focuses on the enlargement of the European Union (EU) and its effects on external and internal relations. Taking into account the analysis and forecast presented before enlargement, it shows the real consequences of the development. The most essential consequences, as well as problems in part of decision-making and administration in the EU, social consequences of the enlargement, as well as the result of the possible economic enlargement of the on both existing member countries and new entrant countries. In taking into account the future of the European Union and the perception of regional European, the study specify that for the first time in many decades the EU has the opportunity to strengthen the global role of the society and reunify the continent supported by a common democratic standards and rules, a collapse in the process of European integration would mainly perhaps mean the gradual marginalization of Europe as a foremost actor of international associations. The collapse of the Soviet Union and the fall of the bipolar order greatly affected the development of European integration. One of the main basic challenges was the disappearance of the Eastern Bloc, as the threat of the Soviet hostility served for many years as a amalgamate aspect for the Western community (Baun, 2004). The next challenge was the unification of Germany, as it was obvious for most of European countries that the prospect role and position of the united German state would be stronger and further important than that of Cold War-era Western Germany. At the same illustration, the European Union, formally established by the Treaty of Maastricht on 1 November 1993, had to respond to broader problems about its international target and the future shape. It was apparent that the European Union possibly could not have opened its door to nation that was unwary or unable to prove the good organization of their democratic governance. Additionally, the setback for the EU was that planed to outlook for the relationship served as encouragement for the new democratic organization in East-Central Europe to carry on their complex and socially troublesome reforms, the flourishing results of which became significant for the strength of the whole continent. The solution was the Copenhagen condition, explained at the summit of the European Council in Copenhagen in 1993. The rules placed general necessities for starting effective democratic organizations, respect for individual and minority human rights, and suitable instruments for promised market economy (Lindner, 2003).Upon meeting the requirement, the first candidates was capable of open the accession talks in 1998. Ten new members that united the European Union on 1 May 2004 completed these consultations in 2002. Jointly with the growth in 2004, the EU-15 developed into EU-25; after Bulgarian and Romanian accession on 1 January 2007, the coming together became the EU-27. The growth from 15 to 27 member states was the biggest in the history of European incorporation process growing the number of the EU population from about 380 to 485 million. The new states members were medium-sized and small countries, though; each of the new associate has achieved the same rights as existing members of the EU. The enlargement of Eastern has been the major difficulties in the history of European integration, not simply because of the number of new states member joining the European Union at the same time, but mainly because of differences in the level of the gross national product (GNP) involving the old and the new members states of the EU. An evaluation of GNP per capita confirms that the richest new members state have not go beyond 40% of the standard EU-15 level and much bigger asymmetry is opened by the evaluation with the wealthiest states members of the old union (Miles, 2004). In reality, earlier enlargement rounds, like the one in 1973, to comprise the Ireland, Denmark and United Kingdom the one in 1995, to include Austria, Finland, and Sweden, was accessions of states similar in economic improvement and wealth. Merely the membership of Spain and Greece in 1981 and Portugal in 1986 caught up the enlargements of countries, which were much not as good as at the moment of their accession than the standard member of the society. This led to a question of harmony between the poorer members and the rich, and needed additional financial contribution of the wealthiest member states to sustain political and economic transformation in the new member countries. Although the old member countries reacted with hesitation, they finally agreed to such assistance, being aware that it would support democratic transformation on the Continent and support to eliminate intimidation of instability for the whole society, while contributing to formation of the common European marketplace. Nevertheless the Eastern enlargement twenty years later on was incomparable in its unevenness of economic potentials and the interns of GNP per capita involving the old and the new members still with the Southern growth of the European Community (EC) in the mid-1980s (Nugent, 2004). This irregularity of enlargement collectively with fears in Western Europe about social cost, problems of intra-union administration as well as the continuing crises of EU characteristics have compounded the face of the Eastern enlargement years after the enlargement, these concern continue to distress the integration development, consequently it is worth focusing on a few of them. Even ahead of agreement, it was obvious that the Eastern enlargement from 15 to 28 members would force management and decision-making processes in the European Union, as well as the possible to paralyze or at least make difficult the mechanisms formed in the EU-15. Predicting the enlargement, the old members attempted to organize the internal decision-making systems to incorporate the new members. The Amsterdam and Nice Treaties broaden the scope of verdict to be taken supported on Qualified Majority Voting (QMV), as an alternative of harmony, and the Nice Treaty formed a specific majority system (Schmitter, 2004). It established each of the 27 members an exact number of votes gleaming its demographical potential. The major members of the EU France, Germany, Italy and the UK, were awarded 29 votes each, and the smallest states: Luxembourg 3 and Malta 4 votes, correspondingly. Poland, as the largest new member, was given 27 votes, the equivalent to the number as Spain. However, the rule of the accord has remained at as the foundation of all decision-making in the EU, particularly when it comes to critical political decisions. Even so, the caution of Taylor remained applicable as the effectiveness of decision-making in the distended European Union needed further internal amendment. The response was Treaty making a Constitution for Europe signed in Rome on 29 October 2004. The new agreement went comparatively far in its application, yet Netherlands and the France rejected the European Constitution in referendums and the last effort to improve the internal utility of the EU was the Lisbon Treaty signed on 13 December 2007. The Lisbon Treaty is in actual fact a series of provisions originally presented in the European Constitution. It has make things easier for the   EU’s legal procedures and has established the European Union a legal personality, as well as helping harmonization of the EU’s policies establishing the posts of the EU President and Foreign Minister. It reflects the objections of some members who strained the principal independence of the member states, resultant in the cut of most references that could advocate for the character of the European Union as a (super-) state, counting the initial names of the new EU council. As an effect, the new EU Foreign Minister has lastly become the High Representative of the Union for Foreign Affairs and Security Policy. However, the prospect of the treaty had been vague for almost two years, as its implementation required confirmation in all member states. After the optimistic result of the second Irish referendum on 2 October 2009, the president of the Czech Republic, the Polish president, Vaclav Klaus and Lech Kaczynski, finally decided to sign the Treaty. This permitted the Lisbon Treaty to come in into force on 1 December 2009 (Nugent, 2004a). The approach of the citizens in the new member states towards European incorporation has generally been optimistic. For instance, the effects of the agreement referendum in Poland demonstrated support for the association at 77%. After enlargement, assistance in Poland is still at a high level of about 70% (Preston, 1997). The Office of the Committee for European Integration, Warsaw 2009 all together, still, enlargement provoked serious worries among Western EU member countries. The forecast of the enlargement were a basis of anxiety among the populace in the old, wealthier counties members of the EU, as well as the fears of joblessness and huge immigration of employees from the much poorer states of East-Central Europe. Piotr M. Kaczynski specified that the new states were better organized for enlargement as they projected changes and were required to plan for membership. The older members and their societies only experienced the test of the Eastern enlargement on the day of new members’ agreement (Nugent, 2004b). This resulted in the distribution of fears and slogans about the â€Å"Polish nurse† or â€Å"Polish plumber† frightening for employment chances for local Western Europeans. Few in Western Europe left devoid of the benefits of the Eastern enlargement for stabilization, democratization, and union of the continent. Yet the Westerners worried that Eastern enlargement would establish   the questions of decision-making, management, asymmetry in economic potentials and as well as raise the requirement for a broader process of structuring mutual consideration between the two share equally of Europe divided for almost 50 years by the â€Å"Iron Curtain.† (Hagemann, Sara/De, Julia 2007) Still, there were numerous forecasts concerning the migration prospective. Some of them projected that the immigration from the new states would differ from 6% to even 30% of their total populace (105 million), but those more practical showed that the migration would be approximately 3-5% or yet only 2% in the longer time, taking return migration into consideration (Nugent, 2004b). In actuality, the Eastern enlargement has only in part established the fears of Western European civilization and its social effects have been less serious than projected. At the same time, it has established most of the scholars’ forecasts. In agreement with the data obtainable by Euro stat for the end of 2008, the total digit of the immigrants from the new states members has been approximately 1.7 million (Guà ©rot, 2005).This does not comprise session seasonal personnel, the number of which could be expected as an additional few hundred thousand with a propensity to sluggish down for the reason that of the current world economic disaster. The most frequent immigrants were Poles (Poland being the most crowded new member state) and Romanians operating mostly in the Ireland, Spain, and United Kingdom. Polish specialist have projected that the actual number of Poles operating in the old member countries of the EU has been at the level of 1–1.12 million (out of entirety 38 million of populace) with a possible of additional 0.6 million of seasonal recruits (Stacey, and Berthold 2003). These numbers may seem considerable, but it would be difficult to treat them as a massive influx of workers from the East. All in all, the trouble of migration from the new state member cannot be overlooked and will go on to play an important role in the opinion of euro-skeptics, but it emerge to be much less grave than originally estimated. This is accurate mainly in the situation of the current world economic catastrophe and increasing social protests adjacent to the foreign employment force in the UK and other principal states of the European Union. It may perhaps also persuade the old members to formulate informal efforts at protectionism, although the regulations of the free movement of industry and capital within the European particular market. One of the areas of debate before enlargement was the cost of the process. Yet it seems that the Eastern enlargement of the European Union has not been overly expensive, especially in comparison to the benefits. Several authors have concluded that in the longer term the enlargement would have small but positive growth effects on the whole EU, although lower in the case of the old members and higher with regard to new member states, with forecasts of an additional overall EU growth by 0.5 to 0.7%. However, it is clear that the main benefits of the enlargement are political ones, namely the opportunity to reunify the Continent and in this context, the costs of the enlargement were indeed low (estimated for the financial framework 2004-2006 at 40.16 billion euro, or 1.08% of EU GNP) (Faber, 2009). Though, looking at the differences in economic prospective and wealth-level involving the old states and new states members, it seems not possible to expect that their convergence would be attained in the short or even medium time. This implies a tough need for aiding funds from the richest states of the European Union for the improvement of the new state members. Therefore, the dilemma of financial unity between the poorest and the richest in the EU will turn into much more grave for the future of the Union than whichever time before, still after the Southern enlargement in the 1980s (Falkner, 1996). The narrow financial wealth at the Union’s disposal has led to discussion in the EU about its financial point of view. The member states take up two differing positions. France and Germany, as the leading donors, have grown hesitant to increase their assistance to the common EU budget. The financial discussions for the period 2007-2013 incorporated the demand of the major net-contributors to edge the EU resources to 1% of the Community’s GNP. The ultimate resolution accepted a maximum of 1.045%, but the indecision of the richest members to wrap the additional expenditure of the enlarged EU was understandable. The new state members, conversely, joined the EU with the hope of financial support and harmony. Knowing that their active growth depend on the kindness of the richest states of the EU, the new state fear that, the imposing idea of harmony might crash with the exaction economic interests of the main EU members. Such a distribution of the EU members into the center of the most urbanized and wealthiest nations and East-Central Europe as an edge could intimidate European integration. Yet even though the limited economic resources exist in the EU budget, the supporting of the new members states has been reasonable so far. Poland, for instance, as the largest recipient, is getting a net-assistance of â‚ ¬60 billion in the episode of 2007-2013, mostly in the form of structural and solidity funds. However, the most important concern is to keep this level of the help in the next financial agenda (2014-2020). This will be the main issue of the future discussion. The wealthiest and strongest states of the EU have well thought-out reducing some forms of support to new member’s states and support spending that would center more on new technologies, competitiveness, and innovation of the EU in the global economy. Even if it is apparent that the EU requires being more successful on the global prospect, it is evident that the financial capital available in the upcoming EU budget for innovation and new technologies would most possibly help the wealthiest state of the Union. The new states with their much poorer economies and less innovative will not be capable to struggle for this money. The new East-Central European members projected full-fledged contribution in the decision-making method of the EU, as well as value for their opinion, despite their imperfect economic potentials. But the political discussion just after the Eastern extension, which led into the new suggestion of the European Constitution and the Lisbon Treaty, were challenging for the new members states and tackle them with the perception of the new form of the European Union only a few months following their agreement. These circumstances were most difficult for Poland the largest country in the group of new states, however a medium-size state members in the EU with its ambition of playing an active political task in the European Union. In the case of Poland, which was to lower some of its recognized position in the EU exacted in the number of votes in a number of Union institutions, it was hard to clarify to people why the regulations of the membership must be altered so quickly after the agreement. Examining the first epoch after the Eastern extension, Piotr M. Kaczynski sustains that the economic outcome of the growth have been clearly constructive. The new state members improved quickly and much earlier than expected. Though, he finds that the political aspect of the enlargement is harder to review. After a first period of compliance, the new state members, particularly Czech Republic and the Poland, became more self-confident in the EU, which resulted to some quarrel between the administration of these nations and EU system. Equally Czech Republic and the Poland mainly reacted to the thoughts coming from the Western part of the EU. Their political program, if any, were typically poorly set and cast off (Steunenberg, 2002a). Later, after the enlargement, Poland and all new members comprehend more visibly that it is not only the amount of votes that make a decision their place and ability to pressure decision-making procedures in the EU. They have attained convenient experience and become more familiar with the actual political device, including the regulations of effective alliance building and cooperation. Dirk Leuffen has explained it as a progression of â€Å"socialization† in which the new state members learn how to deal with the informal and formal rules and standards in the EU. From his perspective point of view, this socialization should be well thought-out as a medium-term development ( Dirk 2010). The skill gained; during the five years following the enlargement appear to back up that the time of socialization will be shorter relatively than longer. The current Polish-Swedish suggestion of Eastern Partnership (Steunenberg, 2002b), to reinforce collaboration with several Eastern neighbors of the inflamed European Union, helped by the other members of the EU, demonstrate that new states can efficiently take part to flourishing program, or at slightly be significant partners of doing well initiatives offered together with some old states members. As consequence, the succession of the new states from East-Central Europe has not been as â€Å"detrimental† to the EU administration as it was at times recommended in Western Europe earlier than the enlargement. In conclusions, the effects of the Eastern enlargement on external and internal relations of the European Union have not been as â€Å"tragic† as it was occasionally feared prior to enlargement. The addition from 15 to 28 member nations, as well as the significant economic unevenness between old state and new state member have shaped some administration problems for the EU, but they have not busted it. The European Union ought to now focus on amplification of its present instruments and institutions. The new states have rapidly learned the Union’s regulations and procedures and to place political conciliation before majority of votes. Thus, the agreement code has retained its center value in the EU. The significance of the incorporation process is the vision of a new regional individuality based on resolution among the European countries. The Eastern enlargement has opened the way to a real unification of the continent. After the occurrence of two World Wars on its region, it behooves Europe not to lose this opportunity. Thus, harmony between the old states and new members remains the subject to a flourishing future of the society. References Baun, Michael 2004: â€Å"Intergovernmental Politics†. In: Nugent, Neill (ed.) European Union Enlargement. Palgrave Macmillan, pp. 132-145. Blockmans, Steven/Prechal, Sacha (eds.) 2008: Reconciling the Deepening and Widening of the European Union. The Hague: T.M.C Asser Press Dehousse, Renaud/Deloche-Gaudez, Florence/Duhamel, Olivier (eds.) 2006: Élargissement. Common l’Europes’adapte. Paris: Centre d’à ©tudes europà ©ennes, Presses Sciences Po. Dirk Leuffen 2010. â€Å"Breaking the Camel’s Back? Eastern Enlargement and EU Governance.† ECPR Paper Number 853, Center for Comparative and International Studies, ETH Zurich, p. 6 Faber, Anne 2009: â€Å"Eastern Enlargement in Perspective: A Comparative View on EC/EU Enlargements†. In: Loth, Wilfried (ed.): Experiencing Europe. 50 Years of European Construction 1957-2007. Baden-Baden: Nomos, pp. 305-325. Falkner, Gerda 1996: â€Å"Enlarging the European Union†. In: Richardson, Jeremy J. (ed.) European Union. Power and policy-making. London/New York: Routledge, pp. 233-246 Guà ©rot, Ulrike 2005: †Consequences and Strategic Impact of Enlargement on the (Old) EU†. In: Brimmer, Esther/ Frà ¶hlich, Stefan (eds.): The Strategic Implications of European Union Enlargement. Johns Hopkins University: Centre for Transatlantic Relations, pp. 53-72. Hagemann, Sara/De Clerck-Sachsse, Julia 2007: Decision-Making in the Council of Ministers: Evaluating the Facts. CEPS Policy brief No. 119, January 2007, available at http://www.ceps.be. Lindner, Johannes 2003: â€Å"Institutional stability and change: two sides of the same coin†. Journal of European Public Policy 10:6, December 2003, pp. 912-935. Miles, Lee 2004: â€Å"Theoretical Considerations†. In: Nugent, Neill (ed.) European Union Enlargement. Palgrave Macmillan, pp. 253-265. Nugent, Neill (ed.) 2004: European Union Enlargement. Palgrave Macmillan. Nugent, Neill 2004a: â€Å"Previous Enlargement Rounds.† In: Nugent, Neill (ed.): European Union Enlargement. PalgraveMacmillan, pp. 22-33. Nugent, Neill 2004b: â€Å"Distinctive and Recurrent Features of Enlargement Rounds.† In: Nugent, Neill (ed.): European Union Enlargement. Palgrave Macmillan, pp. 56-69. Preston, Christopher 1997: Enlargement and Integration in the European Union. London/New York: Routledg Schmitter 2004: â€Å"Neo-Neofunctionalism†. In: Wiener, Antje/Diez, Thomas (eds.): European Integration Theory. Oxford: Oxford University Press, pp. 45-74. Stacey, Jeffrey/Rittberger, Berthold 2003: â€Å"Dynamics of formal and informal institutional change in the EU†. Journal of European Public Policy 10:6, December 2003, pp. 858-883. Steunenberg, Bernard (ed.) 2002: Widening the European Union. The politics of institutional change and reform. London/New York: Routledge. Steunenberg, Bernard 2002a: â€Å"Enlargement and reform in the European Union†. In: Steunenberg, Bernard (ed.): Widening the European Union. The politics of institutional change and reform. London/New York: Routledge, pp. 3-20. Steunenberg, Bernard 2002b: â€Å"An even wider Union. The effects of enlargement on EU decision-making†. In: Steunenberg, Bernard (ed.): Widening the European Union. The politics of institutional change and reform. London/ New York: Routledge, pp. 97-118.

Solution to World Poverty Essay Example for Free

Solution to World Poverty Essay Try to imagine when you became a homeless child who is facing death because of starvation, would not you want a piece of bread from a kind man? In the article The Singer Solution to World Poverty Peter Singer talks about whether we should save poor children or not by donating money. In his article, Singer helps us realize our response for the deaths of children in poor families by asking the reader to consider hypothetical situations and put these moral issues into real life. In the long run, simply donating money to poor countries do not solve the problem. In my opinion, we should help the poor children to make their own living, by spending our money on popularization of education and health care in the poor countries. In the first few paragraphs, Singer uses examples from the Brazilian film Central Station and basically says that in America and other countries, people are more likely to condemn people who do not donate. For example, people who might have been quick condemn Dora if she had not rescued the boy actually go back to places far more comfortable than Doras apartment after the movie ends. This suggests that people who are able to help the poor children do not take actions to help them. Therefore, we should start to help poor children by donating money to the charity rather than wait for someone else to do it. Like the author says Donated to one of a number of charitable agencies, that money could mean the difference between life and death for children in need. Another example from the article was authors analysis of Living High and Letting Die by Peter Unger. The example is about close-to-retirement Bob, who chooses not to throw the switch that would have directed the train to another track and saved childs life. In the same manner, it is very wrong of us for not calling the charity number listed on P299 after seeing it, because we chose not making the phone call while we could have saved one childs life by making it. According to the author Now you, too have the information you need to save childs life. How should you judge yourself if you dont do it? In our real life, it is understandable that people prefer to do nothing, because I did not call that charity neither. However, our problem is that we tend to rely on the majority, because nobody will blame the majority. In this case, some people might ask then why should we donate our money to the charity while the majority is not willing to do so? The author calls this follow-the-crowd ethics-the kind of ethics that led many Germans to look away when the Nazi atrocities were being committed. We do not excuse them because others were behaving no better. However, I do not agree with Singers opinion that we should donate everything beyond necessities, where Singer says An American household with an income of $50,000 spends around $30,000 annually on necessities, according to the Conference BoardTherefore, for a household bringing in $50,000 a year, donations to help the worlds poor should be as close as possible to $20,000. However, we save one child by donating $200 as the author suggests, one life saves one life, fair and kind enough. Since we are living in real world, we should look towards reality, and the reality is that every one of us is selfish. For example, a guy chooses to go to a local Pizza restaurant every Friday night with his weekly extra income, lets assume $25 approximately. Suddenly, he is required to donate all of that 25 dollars to a local charity. Imagine what might happen to that guy, it will certainly take him a while to get used to not eat in that pizza restaurant anymore. Donating someones extra income means giving up certain habits supported by that part of the income, and it could be just as difficult as persuading a smoker to give up smoking. Therefore, we all need to donate money, but not everything beyond necessities. Now, here comes an important question: what do people really need in these poor countries? If I only donate $200, are those money really going to change a childs life? The answer is depended on what organization you are donating to. According to Garrett Hardin, in his article Lifeboat Ethics: The Case Against Helping the Poor he is trying to convince the readers not to donate, because the worlds resources are inequitably distributed. and We cannot safely divide the wealth equitably among all peoples so long as reproduce at different rates. To do so would guarantee that our grandchildren, and everyone elses grandchildren, would have only a ruined world to inhabit. Therefore, in the long run, by simply donating money or resource (especially foods), we are making the population growth differential between poor and rich countries even bigger. Thus, we should let them suffer now in order to make a brighter life for their future generation and ours. However, according to Hardin, there is one exception: instead of giving poor people fish, we can teach them how to fish, so that they will be able to make their own living in the future. For example, we can spend our money on popularizing education and health care in poor countries, so we are helping poor children to create their own survival abilities. In the end, we should clarify the value of 200 dollars: it might be nothing for rich people to spend that amount on a luxury dinner (some of the top restaurants charge even more than that) in this case the value of $200 might be tasty foods and a comfortable environment. Now, lets save this $200 and give it to an oversea aid organization assuming the money is directly spent on saving one sick childs life. In this case, the value of $200 is certainly more than a good meal. Therefore, we should definitely donate part of our extra income, but not everything beyond necessities. Furthermore, the money should be spent popularizing education and health care in poor countries. When you see your $200 has made a little difference in the life of a poor children, dont you feel happy? and dont you think that together as a whole we can make world better so we should start giving? CITATION Peter Singer. The Singer Solution to World Poverty The Norton Mix. Boston University. New York, 2012. P296-303. Print. Garrett Hardain. Lifeboat Ethics: The Case Against Helping the Poor The Norton Mix. Boston University. New York, 2012. P158-160. Print.

Social Media In The Hospitality Industry

Social Media In The Hospitality Industry Armstrong and Kotler state the internet is revolutionising the way we think about à ¢Ã¢â€š ¬Ã‚ ¦ how to construct relationships with suppliers and customers, how to create value for, and how to make money in the process; in other words revolutionising marketing. This has led to a significant shift over the last couple of years from using traditional sources such as newspapers, television, radios and leaflets. (Thevenot, 2007, Young, 2007, Cheung et al. 2008 and Field 2008) note that word of mouth marketing is the most powerful promotional tool, with Social Media just finger tips away; this makes it even more crucial for businesses to recognise and acknowledge it. It has been defined as a second generation of Web development and design that aims to facilitate communication, secures information sharing, interoperability, and collaboration on the World Wide Web (Paris et al. 2010: 531). This essay seeks to critically explore the issues and benefits associated with the use of Social Media. The application of Social Media has developed the way organisations communicate with their guests, since it was introduced in the early 90s society towards a new era. It has evolved from being a tool that was used by the public to connect with old and new friends to giving businesses and consumers the opportunity to have a two way conversation (Lim et al.2012). Additionally Social Media enables organisations to promote their brand and connect with their customers on a more intimate level (Ragone, 2012 and Wilson et al. 2012). Over the last few years the use of Social Media has increased, with many social networking sites such as Facebook, Twitter, LinkedIn and Googleplus emerging). Research undertaken by Burson-Marsteller (2009) who are a globally recognised Public Relations company, discovered companies who made the most profit in Fortune magazine were registered with three networking sites these included Twitter, Facebook and Blogs. 54% of the businesses joined and used Twitter, 32 % had blogs and 29% had a Facebook page. The report went on to show that 94% of the organisations used their Twitter to keep consumers updated. Additionally 67% were using Twitter to deal with customers inquiries or queries. Wigder et al. (2010) reported the growth of Social Media from 2005 to 2009 grew from 1 billion to 1.6 billion, similarly it is expected to increase by 42% by the end of 2012. Social Media has made such a significant impact on the hospitality industry. The most important and possibly damaging Social Media sites to the hospitality industry are Trip Advisor, Yelp and Booking.com, they are on the increase as they have been seen to gain substantial popularity with potential travellers (Xiang and Gretzel 2010). According to Pantelidis (2010) tourists are more willing to put their faith in the reviews written by other travellers compared to those by professional reviewers such as the AA (Automobile Association). Sparks and Browning (2011) say customers want information that is easy to process, which is why they look to Social Media, they also believe by reading peer reviews they are more likely to get accurate information. Therefore the demand for Social Media is growing fast and it is important for businesses that want to survive to adapt and to get their name and brand out there, with the recent economic problems that the world has been facing any opportunity to win over the competitors should be taken (Gretzel et al. 2007 and Fraser, 2010). The explosion of this application brought many opportunities as well as challenges and issues. Saunders and Graham (1992) believe as guests are directly involved in the service process; it brings uncertainty in the delivery process .For that reason its difficult knowing what the customer regards as high and acceptable standards. Standards may also be determined by how a guest feels emotionally rather than how the organisation has delivered the service. A guest might go into a hotel today and be ecstatic with the service that the organisation has provided whereas two weeks later they may go in again but emerge feeling disappointed despite receiving the same level of service. They may go on Social Media voice out their frustrations at the hotel. Saunders and Graham (1992:246) state Focus on the customer is very much a part of the provision of a service. Seeing as service is intangible it is difficult to determine what each individual considers acceptable, naturally all the consumer can rely on is their feelings towards the experience. As a result it makes quality harder to define and varies from each customer to the next. Service is not something you can store; it is measured immediately by the recipient. Under these circumstances any measurement taken is thus too late to avoid a failure in contact with the customer (Saunders and Graham, 1992: 246). Although these theories were identified years ago they still apply to the hospitality industry today. Another challenge which Social Media has presented is there is no way to verify who is making reviews or comments. As a result disgruntled employees could go on Social Media to write negative reviews. Parkes (2011) claimed Trip Advisor is being used to blackmail hoteliers by guests to get special discounts or complimentary upgrades. An investigation carried out by Kenber (2011) discovered 80 hotel owners had complained about guests blackmailing them with negative Trip Advisor reviews. Allegedly the guests had threatened to give them one star reviews if they did not comply with their demands. Some of the requests consisted of half price rooms and meals and compensation for false food poisoning. Trip Advisor has since responded by saying that hotels that have been victims of these threats should contact them. A program which was aired on Channel 4 Attack of Trip Advisors (2011) showed how negative comments affected the hospitality organisations. With some having claimed a loss of busin ess and tainted reputations. However Trip Advisor said both parties are given a chance to comment and address the reviews to the sites visitors and reviewers and have the last say. The most important issue the hoteliers failed to understand was how guests do not complain during their experience and then write bad reviews on Social Media sites such as Trip Advisor (Parkes, 2011). A further issue that was identified by Ragone (2012) is that some hoteliers believe Social Media is and should be used only in the technology or sale areas. Whereas, they are supposed to combine the two in order to maximise its potential. If used correctly and effectively Social Media can bring in many benefits for the organisation. An important benefit which organisations capitalise on is; it is free advertising (Thomas, 2009). Large chains such as Hilton Hotels, Marriot International, Four Seasons and Starwood Hotels have welcomed both Twitter and Facebook with each of them having over 100,000 likes on Facebook and over 50,000 followers on Twitter. A number of brands such as Sheraton have started to incorporate Facebook into their websites. So whenever a guest makes a post on either one it can be seen on the other (Kwok and Yu, 2012).Others such as Marriot have taken a slightly different approach, they invited a number of celebrities and journalists to their newly refurbished properties in 2010, to start a Twitter campaign and share their thoughts with their followers live on the property (Ehotelier, 2010 and Kwok and Yu, 2012). As far as Social Media is concerned it is essential for hospitality businesses to have s imilar initiatives such as those practiced by the two hotels mentioned above. On the other hand it is important for businesses to realise that even if they choose not to participate or use Social Media, customers can always comment and review the hotel or restaurant (Sparks and Browning, 2011). It has become common practice now for many hospitality businesses to feed information from other Social Media sites to their Facebook page (Thevenot, 2007). Accor have a link on their website which leads guest to trip advisor so that they can have a look at previous guests comments. This gives former guests and potential travellers the opportunities to share and like reviews and messages (Fraser, 2010 and Kwok and Yu, 2012). A study done by Nielsenwire (2012) showed that the public devotes 20% of their day to social networking sites such as Facebook, Twitter and linkedIn. Social Media is a mixture of fact and opinion, impression and sentiment, founded and unfounded titbits, experiences, and even rumor (Blackshaw and Nazzaro, 2006: 4).so it important for businesses that use Social Media to be able to deal with and clarify both the positive and negative feedback they may receive from guests. If the feedback is not dealt with this could lead to the organisation damaging their own reputation (Field, 2008). According to Verma et al. (2012) the hospitality industry is aware of the impact Social Media has on its potential guests. Research done by (Kwok and Yu 2012) has shown that many hospitality businesses are trying to find a balance between responding to their guests on Social Media and adhering to the International Ratings organisations. Hospitality businesses have adjusted and made changes to their business models in order to accommodate and make the most of Social Media. Mobile applications have also had an impact on the way consumers search and plan their holidays. Both of these factors have led to a change in the way businesses look and communicate with customers, as they are treated more like an active stakeholder (Sigala et al. 2012). Majority of the businesses that have welcomed Social Media, actually encourage their guests to use Trip Advisor, as they like to think of it as a marketing and promotion tool in which they can gain loyal consumers. Similarly some like to take advan tage of this opportunity as a way to gather feedback in order for them to improve their services (Verma et al. 2012). As a result they could they are able to overcome challenges and solve their problems more efficiently. The businesses that have had success when using Social Media are those that have been open and encouraged their guests to comment. Litvin and Hoffman (2012) suggest it is crucial for hospitality businesses to encourage guests to comment as it shows that they are honest and open. They go on to suggest ways for businesses to promote Social Media to their guests. The first is having a sign which reads If you have enjoyed your stay please let others know by sharing your thoughts on Trip Advisor similarly they propose printing it on the receipt when guests are checking out or when they are leaving the restaurant. Obviously there is no guarantee that it will encourage a customer to write a good review because whenever a customer is involved there is always an element of u ncertainty. However when loyal consumers are encouraged to comment they can counter negative comments, and will have a positive influence on the potential travellers (Litvin and Hoffman, 2012). They later pointed out the significance for management to get involved by responding to the negative reviews. With Social Media becoming more mobile this has enabled guests to be able to record videos and take pictures which they can Post on their Social Media sites (Wilson et al. 2012 and Verma et al. 2012). It has also been established that hospitality marketers need to realise creating customer value and satisfaction are at the heart of the hospitality and travel industry (Dev et al. 2010:460). In addition they believe for hospitality businesses to be a success they need to inform and make sure profit maximisation is part of the roles and responsibilities for the revenue manager. McKenna (2012) claims there are a number of procedures being introduced to stop false reviews and to name those involved and the organisations that have paid them or encouraged them. Yelp is a site similar to Trip Advisor but is used more in the USA; it has developed a tool to alerts people that a review is believed to be false. Trip Advisor is also thought to be considering introducing a similar system. To conclude Social Media has become the centre of hospitality businesses Internet marketing strategy, many hospitality businesses especially the well-known brands have perceived and realised its potential and are maximising it when marketing their business. Since its inception it has developed interest in both consumers and businesses. The issues and challenges brought by this application have made it essential for hospitality businesses to understand and embrace customer feedback. As discussed earlier consumers consider peer reviews more important in making purchasing decisions. The only way businesses can use it as a successful tool is by making sure they listen to their guests and respond quickly and efficiently. Social Media if used properly can generate some profit for any organisations. To put it more simply consumers want to be kept up to date about what is going on in the businesses; they are able to do that by using Social Media as its free and easily accessible. The issues that have been identified above such as perishability and lack of control; are not easy to manage for hospitality organisations all they can do is make sure quality and high standards are maintained. Verification is also an issue that will need to be dealt with by the Social Media websites; this is an on-going problem that could cost hospitality businesses large amounts of money and their reputation. No one has come up with any solutions addressing the issues of fake reviews, they can only take responsibility and if needs be investigate the claims that consumers have made, to ensure it does not happen again. It is also very important for organisations to respond, apologise and acknowledge when they are at fault and find ways to compensate the guest

Odysseus: Epic Hero? :: Free Essay Writer

Odysseus: Epic Hero? The question has been raised as to whether or not Odysseus, the hero of Homers The Odyssey, is an epic hero. An epic Hero portrays many classic properties, including being very strong and courageous. Odysseus is an epic hero, because he portrays many of these and other traits, such as having a goal that is foremost in his mind, and having descended into the underworld. An epic hero is almost overwhelmed with difficulty, often beyond that which a normal man could withstand. Not only is he confronted occasionally by danger or hopelessness; it is the entire premise of the poem. â€Å"Sing to me of the man, Muse, the man of twists and turns driven time and again off course, once he had plundered the hallowed heights of Troy† (Fagles 77). This it the first line of the whole poem, summing up what is going to happen as the speaker prays to the Muses, goddesses of stories. There is in fact, no other person, fictional or otherwise, in all of history, ever so besieged with difficulty, as Odysseus. Women and goddesses often tempt epic heroes, and Odysseus is tempted too. The goddess Circe is one of the many people who tempt him, â€Å"Come, sheath your sword, lets go to bed together, mount my bed and mix in the magic work of love-we’ll breed deep trust between us† (Fagles 240). Though Odysseus does bed with her, he never loses sight of hi s hope of coming home to his wife, Penelope. A female character always aids an epic hero, and Odysseus is no exception. Near the end of his travels, Athena feels sorry for him and decides to assist him and let him go home, and once he arrives, she helps him kill the suitors that plague his house. â€Å"That left the great Odysseus waiting in his hall as Athena helped him plot the slaughter of the suitors† (Fagles 390). Not only is this assistance by a woman, and a sure sign of an epic hero, but also a goddess assists him, and only those worthy enough can be helped by the Immortal. Odysseus is also aided and told how to get home by the Goddess Circe. â€Å"You must travel down to the House Of The Dead and the awesome one, Persephone, there to consult the ghost of Tiresias, seer of Thebes† (Fagles 245). This is the same person who tried to tempt him, but she realizes he wont stay and decides to help him instead.

Diversity Essay -- essays research papers

Diversity   Ã‚  Ã‚  Ã‚  Ã‚  America’s workforce is continuously changing. Businesses today hire and retain culturally diverse employees to compete in the globalize market. Companies are developing ways to tap into and capitalize upon the talents of their workforces. They are discovering how to value the diversity of their workforces and the potential that diversity brings in flexibility, ingenuity and problem solving are helping them achieve their goals. Diversity can be differences in age, gender, ethnicity, and religion. Having such a diverse workforce can be very challenging. (1) Today’s workforce is very diverse in respect to age. Before, corporate America consisted of workers ranging from twenty one up to late thirties to early forties. Now, we see people in their mid to late fifties going back to work. This trend has both advantages and disadvantages. One advantage of an older employee over a younger employee is his ability to use his years of experience in situations where a younger employee lacks experience. Another advantage for an older employee is his built relationship with existing customers. The disadvantage of an older employee over a younger employee is his inability to quickly adapt to his changing environment. Younger employees are more â€Å"hungry† compared to their older counter parts. Their hunger is fired by their goal to quickly move up the corporate ladder. (2) Gender also poses a challenge in the work force. Today, more and more women are entering the workforce. As such, the working environment has greatly changed. Companies make sure that sexual harassment does not happen. Men are expected to carefully say things without offending the opposite sex. The same rule also applies to women. Sexual harassment includes requests for sexual favors, sexual advances or other sexual conduct when (a) submission is either explicitly or implicitly a condition affecting academic or employment decisions; or (b) the behavior is sufficiently severe or pervasive as to create an intimidating, hostile or repugnant environment; or (c) the behavior persists despite objection by the person to whom the conduct is directed. Companies considers such behavior, whether physical or verbal, to be a breach of its standards of conduct. It will seek to prevent such incidents and will investigate and take corrective actions for violations of this policy. There are two types of... ...Filipina, he had spent some time in the Philippines a few years back.   Ã‚  Ã‚  Ã‚  Ã‚  (4) Religion plays an important part on an individual’s behavior. Being part of the same religious group can mean belongingness. For example, in a work place environment, if the four out of the six team members were Jewish, they would be closer to each other since they were all of the same faith. This closeness will result in openness among the four members which would improve productivity. However, such action could also have a negative effect. The other two members would feel excluded. They would also not be likely included in the other four members’ decisions which would mean that communication would not flow across the whole group, but only with in sub-groups. It would also lead to misunderstanding and poor performance.   Ã‚  Ã‚  Ã‚  Ã‚  In summary, most workplaces are becoming increasingly diverse as people from different genders, races, cultures, ethnic origins, and lifestyles find themselves working together. The key to making diversity work is management. Knowing what they are and understanding what effects (positive or negative) they have on the organization is very important to the success of the company.

Jean-Paul Sartre and Our Responsibility for Teaching History :: Philosophy Education Research Papers

Jean-Paul Sartre and Our Responsibility for Teaching History ABSTRACT: Historical research was one of Jean-Paul Sartre's major concerns. Sartre's biographical studies and thought indicate that history is not only a field in which you gather facts, events, and processes, but it is a worthy challenge which includes a grave personal responsibility: my responsibility to the dead lives that preceded me. Sartre's writings suggest that accepting this responsibility can be a source of wisdom. Few historians, however, view history as transcending the orderly presenting and elucidating of facts, events, and processes. I contend that Sartre's writings suggest a personally enhancing commitment. A lucid and honest response to the challenges and demands of history and the dead lives that preceded my own existence is an engagement that requires courage, wisdom, and thought. The consequences of this commitment for teaching history is discussed. Historical research was one of Jean-Paul Sartre's major concerns. Roquentin, the central character of his first novel, Nausea, has chosen the "profession of historian." (1) He comes to Bouville in order to write a history of Monsieur de Rollebon, who was active at the end of the eighteenth and beginning of the nineteenth century. Important documents pertaining to Rollebon's life are in the Bouville library. As the novel develops Roquentin decides—for good reasons—to abandon his historical research, a decision to which we return. Unlike Roquentin, Sartre never abandoned the realm of historical research. Quite often he discussed history in his philosophical writings. His plays repeatedly deal with the need to relate authentically, truthfully to history. In addition, Sartre wrote three biographies—of Charles Baudelaire, Jean Genet, and The Family Idiot, a close to three thousand page study of the life of Gustave Flaubert—in which he suggested and presented an approach to studying the life of a specific person within his or her situation. Sartre also wrote abbreviated studies of contemporary history, such as his short book on Castro's Cuba. (2) Consequently, the corpus of Sartre's writings abounds with enlightening insights and ideas on how to study and write history. Very few, if any, of Sartre's insights have been transferred to the realm of historical scholarship or of teaching history. Our survey of relevant literature revealed virtually no attempts to learn from Sartre in these fields. Someone may argue that the compartmentalization of scholarship—whereby many, if not most, historians rarely read books by philosophers—may be an important reason for the ignoring of Sartre's insights in the fields of history and teaching history.

Is It Moral for Corporations to Test Cosmetics on Animals?

Is it moral for corporations to test cosmetics on animals or to use animals for medical experimentation? Pain is pain, and the importance of preventing unnecessary pain and suffering does not diminish because the being that suffers is not a member of our own species. (Peter Singer,  Animal Liberation) Human beings†¦.. who are we? Are we Gods or we are just the top of the food chain on Earth? Do we have rights to harm other nonhuman species? These and many other questions I have in my head when I see how cruel we are sometimes to each other and even harsher toward the other nonhuman beings.Personally, I treat animals with respect because I consider them to be reasonable creatures that are in many perspectives similar to us, human beings. I am confident that animals have emotions; they can feel pain and happiness like we do. As we can see this is not enough for us to consider them our â€Å"little brothers. † From ancient times, many animals are being used for satisfying human’s different needs, such as food, transportation, and materials. Nowadays, human beings use animals not only for abovementioned purposes, but also for cosmetics and medical experiments.All these experiments definitely cause harm to animals. Majority of human population believes that all these experiments are the required attribute for all pharmaceutical and cosmetics companies. They believe that these practices can prevent many people from suffering by testing all new medicine and cosmetic products on animals first. According to this I can say that animals’ sufferings caused by people became moral issue for our last generations. In my essay I will use the work of Peter Singer â€Å"All animals are Equal,† because his work covers most of the aspects that I agree with.The main purpose of this essay is to emphasize that nonhuman beings have many similarities with human beings and they need to have basis rights for life without pain. It means that human beings must understand that all species are equal and it is immoral to make them suffer. There are similarities between human beings and animals that can be taken into account. In this case, I consider that main feelings that are possessed both by human and by nonhuman beings are pain and happiness. It is obvious that animals that surround us can experience pain. Just imagine if you kick a dog with your leg, the dog will moan and probably will un away with its tail between its legs. If this dog would not suffer from that kick it would not try to prevent that pain from occurring. On the other hand, imagine the same dog running towards her master, spinning her tail and running around him, licking his hands, jumping and sending many other positive signals that represent happiness. By visualizing these two images you can easily understand that animals have basic feelings like we do. For some people this might sound like nonsense if I say that people are equal to other species that are inhabiti ng our planet. I will not take into consideration some biological features of the beings.I want to look at this problem from the moral perspective. Today it is acceptable by many developed countries around the world for women have equal rights with men. We consider that this is a right thing, but think for a moment that essentially males and females are not the same. I mean they have equal rights but not all rights applied for both men and women, due to physiological differences or other factors. For example, P. Singer mentioned in his work that women have right to abortion so in order to make them equal to men, males also must have the same right to abortion (P.Singer, p. 172). However, men do not need this right since those instances never occur. According to this example, equality does not particularly mean that men and women have all the same equal rights. It means that they have the same rights in regards with to what they have in common. Concerning cosmetics and medical experi ments on animals I can definitely say that it makes animals suffer. Let’s take medical experiments of new drugs. Nobody knows what is going to happen when any external substance is implemented on an animal.There are certain medications tested on animals and that caused the death of the animals. For example, one of the scandal cases is the sheep Dolly that died because of the cloning experiment. Obviously there is a big chance for the animals to die after certain tests are performed on them. Nevertheless, human beings still accept the fact that some species other than humans can justifiably suffer in order to possibly save some human being’s lives. However, animals that are involved in those experiments will receive nothing in return but suffering because the only purpose of those experiments is to help people.So, regarding cosmetic experiments, those animals suffer not for the sake of saving some human’s life, but for the sake of helping a number of people to lo ok more beautiful. For instance, before introducing a new cosmetic product such as shampoo to the market a product should go through the series of tests, the part of which is animal testing. Even this single product can harm a large number of animals. Looking more attractive, in my mind, is not worth causing pain to other species. I want to say, that the number of animals’ suffering is greater than the pleasure that human beings receive.In other words the degree of harm is higher than the degree of happiness. Some people might say let’s think about the morality that animals have. The main principal of their lives is to survive. Most of them survive by killing and eating other animals. Let’s take lions as an example; they kill other animals to feed their prides. In other words, they hurt other species to make their own lives flourish. If we can call this their â€Å"morality†, then medical experiments are the right thing to do, because human beings are the part of the same biosphere as lions and other animals are.As a result of these experiments many lives of the human beings were saved. Without the experiments on animals it would be impossible to reach the constant improvements and developments in medicine. If we talk about equality with animals in this perspective then we are equal to them, since we act according to their â€Å"morality. † All these arguments are related to utilitarianism. Utilitarian theories are dealing with selection of the action that will result in the maximum good for the greatest amount of individuals (Encyclopedia Britannica).Regarding animal testing from utilitarian point of view I can say that this is not right thing to do. Since it can be moral only if it delivers the greatest good to greatest number of individuals I can calculate how many individuals are better off in this case. For example only in France in 2005, 12,117,583 animals were used for medical experiments (Andrew Knight, p. 651). Takin g in account that this number represents the quantity of animals that were used by only a single country, I can definitely say that the total number of animals used for experiments in the whole world is much greater than human population.Moreover, not all people received benefits from those medical experiments, but all animals tested suffered or died. Talking about the previous example of analyses of lions’ morality I want to mention that in that case lions kill not more than two zebras to feed more than ten lions. On basis of this, greater good delivered to greater number of individuals. The professor of Oxford and Warwick universities and also the former head of Medical Research Council Colin Blakemore states that many irredeemable human diseases like Alzheimer’s multiple scleroses would never be possible to vaccinate without using all possible tools.In this case, experimental animals are one of the tools that are needed for the research of those diseases (Colin Blak emore). This claim proves that animal testing is one of the main research attributes. Therefore, in order to provide seriously ill people with quality medications, pharmaceutical companies have to test new drugs on animals. It is obvious, that fifty years ago it was normal for researchers to use animals for medical and cosmetics experiments, because they did not have any alternatives. It is known, that today’s technologies have features that can substitute usage of animals.If it is possible to use other means than animals why people do not do that? It seems to me that until animal tests are regarded as moral by human beings this practice will continue. Moreover, there will be a lot of different arguments that will support the idea of animal experiments. Yet, the fact that we can do medical experiments in 21st century without torturing animals is obvious. It is immoral to cause pain to a human by another one. The main reason for that is that human can suffer. Everyone in his o r her life experienced pain and know what it is.So, it became immoral thing to harm other people. Moreover, every person has a right to not experience pain from other individuals. In other words people are bounded by their rights and morality from making other people suffer. We are protected by rights and by laws not to be harmed, but animals are not protected by those rights and human morality. Nevertheless, they can suffer like we do. In this case both human and nonhuman beings experience relatively the same feeling of pain. Since the pain is the one factor that makes us similar to animals, why other species do not have rights to not suffer?One of the reasons why animals do not have some equal rights with people is probably because all those concepts of equal rights were created by human beings. It becomes obvious that human beings are selfish in this perspective. If you are the man it does not mean for me that you can decide for others what to do with their lives. What about the fact that human beings are the part of the biosphere of our planet. I think this is immoral to not take into account that animals can suffer like we do. In these circumstances I agree with P. Singer as he introduced an example about an orphaned infant.He said that â€Å"would be experimenter ready to make his experiments on orphaned infant if it would the only option to save many lives. If experimenter would be against using orphaned infant for experiments, then his readiness to use animal is simple discrimination. † But many adult animals are more receptive to pain than human infants. (P. Singer, p. 176). This is not good and people must understand why they have to do something about it. I agree that this practice is hard to change. Still, looking back in the history there were many practices that were accepted to be moral.For instance, I want to mention slavery and discrimination of African American or women. All of these cases were perceived to be normal at those times, bu t now moral values have changed. It means that there is a chance that people will comprehend the pain that we cause to nonhuman beings. People cannot decide for animals what to do with their lives. It is not moral to benefit one by harming another one. In this case all experiments on animals must be reformed. However, it is rooted deeply in our moral values system, so this values need to be changed as they were changed in other cases similar to this one.Human moral issues are changing all the time. Just recall the time when all people we classified by skin color or other signs. It was normal to discriminate black people only because they have a different skin color. Going back we can see that white people at those times would never accept that they are born equal to black people. It took a lot of time to change those beliefs. Now Barak Obama is the president of USA while a century ago this fact would appear implausible. It means that it is possible to change moral believes of human beings by giving them enough arguments for that.According to this I can definitely say that there are enough arguments that can be used to prove that animal experiments can be reformed. I want to conclude that the problem of animal experiments is related to each individual. According to utilitarian theory the animal experiments are not a right thing to do, because harm of these experiments is greater than the positive outcome. Number of ruined animals’ lives, is much greater than the number of saved human beings’ lives. The only way to prevent animal usage is to persuade people that this is inapplicable in our modern community.As I mentioned there are many ways, including technological improvements, to not use animals for medical experiments. The technology of 21 century allows constructing virtual models of live organisms that are able to predict a reaction of a tested medicine. This argument can cause the change in human beings’ morality, and animals will get equal rights with humas, by taking into consideration their abilities to experience pain and happiness like we do. Moreover, our morality is the subject that can be changed, as we can observe by looking back in the history.We need to start doing it, because we are the most intelligent creatures on the Earth and the future of many animals is in our hands. Work cited 1) Blakemore, Colin. â€Å"Should We Experiment on Animals? Yes. †Ã‚  The Telegraph. Telegraph Media Group, 29 Nov. 0028. Web. 22 Feb. 2012. . (I trust this web site, because the author seems to me very intelligent, since he is the professor of Oxford and Warwick universities and also the former head of Medical Research Council Colin Blakemore) 2) Knight, Andrew. Systematic Reviews of Animal Experiments Demonstrate Poor Human Clinical and Toxicological Utility. †Ã‚  ATLA -NOTTINGHAM-  35 (2007): 641-60. Print. 3) Peter Singer, â€Å"Chapter 14: All Animals are Equal† in Hugh LaFollette (ed. ), Ethics in Practice. 171-180 4) Singer, Peter. Animal Liberation. New York, NY: New York Review of, 1990. Print. 5) â€Å"utilitarianism. †Ã‚  Encyclop? dia Britannica. Encyclop? dia Britannica Online Academic Edition. Encyclop? dia Britannica Inc. , 2012. Web. 22 Feb. 2012. .