Refocusing Sales Efforts Essay Example | Topics and Well Written Essays - 500 words

Refocusing Sales Efforts - Essay Example The more time that they can dedicate to that end, the more business we will generate. It would benefit the company if the sales staff limited their efforts to sales only. We are a small company by design. This allows us to be more flexible and responsive to our customers and the economy. But just because we are small in numbers does not mean we need to be small in revenue. The individual accounts that we have make up a large percentage of the total number, but they are only a small fraction of the sales volume. Though our business accounts usually require discounting to get their business, our greatest source of revenue is the few large corporate accounts that we serve. I suggest we make a move away from actively seeking new individual accounts and concentrate on acquiring new corporate accounts. With business accounts, we can service more revenue with fewer people and with the sales staff dedicated to pursuing new customers, we would have the time to cultivate these more lucrative accounts. The poor economic conditions in the area make it difficult to make a profit. However, these conditions will be temporary and the downturn will end in time. We should use this slow period to go out and meet potential customers and be ready to pick them up as clients when the economy turns around.